WALNUT CREEK, Calif., Sept. 5 /PRNewswire-FirstCall/ -- BSML, Inc., formerly known as BriteSmile, Inc. (OTC:BSML), the market leader in professional teeth whitening services, today announced that it has launched a private label version of Remedent, Inc.'s GlamSmile(TM) veneer system. BSML featured Remedent's veneers as BriteVeneers One-Step(TM) on September 4th in its flagship New York City and La Jolla, California, spas. GlamSmile(TM) is a revolutionary cosmetic dental system that substantially expands the consumer and professional dental market for veneers. To produce the veneers, Remedent utilizes digital scanning, CAD/CAM design technology and a proprietary fabrication technique. The veneers are then delivered to the BSML dentist already prepared for a simple, single-motion veneer placement. This patent-pending delivery system not only dramatically lowers the cost of installation, but also significantly reduces the amount of time patients spend in the dental chair. The result is unprecedented pricing for veneers -- in most cases, less than 50% of the cost of conventional veneers. Dr. Julian Feneley, CEO of BSML, said, "The BriteSmile Professional Whitening Centers are uniquely positioned to lead the revolution of the veneer market that Remedent's technology now offers. The customer response to date has been outstanding and we are excited to be able to offer perfect smiles to all those clients for whom veneers were previously unaffordable. We believe the introduction of BriteVeneers One-Step(TM) into our centers will deliver incremental revenue with minimal additional overhead expense and expand our product offering in the cosmetic dentistry market." Guy De Vreese, Chairman of Remedent, stated, "We are very excited about this strategic relationship because our two companies share a common goal: quickly and effectively enhancing consumer smiles. It is extraordinary to witness the effect that whiter, more beautiful teeth can have on one's overall appearance and confidence. We are looking forward to working with the BriteSmile spas and the tens of thousands of consumers who seek their services every year." About BSML, Inc. BSML, Inc., formerly known as BriteSmile, Inc., markets the most advanced teeth whitening technology available and manages 16 state-of-the-art BriteSmile Professional Teeth Whitening Centers in Beverly Hills, Irvine, Palo Alto, Walnut Creek, San Francisco and La Jolla, CA; Houston, TX; Denver, CO; Boston, MA; McLean, VA; Atlanta, GA; New York, NY; Chicago and Schaumburg, IL. For additional information, visit BSML's web site at http://www.britesmile.com/veneers. About Remedent, Inc. Remedent, Inc., a publicly-traded company on the OTC Bulletin Board, specializes in the research, development, manufacturing and marketing of oral care and cosmetic dentistry products. With offices in California, Belgium and Singapore, Remedent distributes its products in more than 35 countries. For additional information, visit Remedent's web site at http://www.remedent.com/. This release, other than historical information, consists of forward- looking statements that involve risks and uncertainties such as the Company's ability to successfully and profitably operate the Spa Center business. Readers are referred to the documents filed by BriteSmile with the Securities and Exchange Commission, specifically the Company's most recent reports on Forms 10-K and 10-Q, that identify important risk factors which could cause actual results to differ from those contained in the forward-looking statements. BriteSmile and its affiliates disclaim any intent or obligation to update these forward-looking statements. DATASOURCE: BSML, Inc. CONTACT: Media, Dr. Julian Feneley, CEO, +1-925-279-2863, or Investors, Rich De Young, CFO, +1-925-279-2883, both of BSML, Inc. Web site: http://www.britesmile.com/ http://www.remedent.com/

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