BWLD Buffalo Wild Wings, Inc. (delisted)

Buffalo Wild Wings Inc. (BWLD) is set to open its restaurant at the Times Square, Manhattan, one of the world's busiest pedestrian intersections. On its grand opening, the company will give away complimentary gifts to its fans in collaboration with its beverage partner PepsiCo, Inc. (PEP). (Read More: PepsiCo, BWLD to Join Forces)

This new Times Square Buffalo Wild Wings restaurant is spread over an area of 15,000 square feet and can accommodate up to 550 guests. This standalone building features multi-level dining spaces, which include a private party room, a mezzanine level bar and a courtyard. One other rooftop courtyard will be opened soon in the restaurant. With this restaurant opening, Manhattan residents would not have to go anywhere else to enjoy Buffalo Wild Wings’ classic New York chicken wings dipped in one of its 21 signature sauces and seasonings as well as beer wines and liquor.

According to media reports, Buffalo Wild Wings leads in offering sports programming. Like other Buffalo Wild Wings’ restaurant, the new unit is also expected to find favor with sports enthusiasts. Also, the new Stadia restaurant design gives a feel of the stadium.

Location wise, Times Square is a major commercial intersection. As per media reports, Times Square is the world's most visited tourist attraction. This justifies the company’s decision to open its restaurant in the area.

This Zacks Rank #1 (Strong Buy) company remains better positioned than many of its peers on the back of menu innovation, marketing promotions, better food presentation and operational efficiency. We are encouraged by the company’s strong market standing, new menu launches and increased media exposure. Moreover, its association with the NCAA increases its visibility as a brand. Its foray into smaller prototype restaurants, like PizzaRev, is also a positive for the stock.

Other players in the restaurant industry, which look attractive at current levels, include Burger King Worldwide, Inc. (BKW) and Carrols Restaurant Group, Inc. (TAST). Both these stocks carry a Zacks Rank #2 (Buy).

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