Buffalo Wild Wings Introduces New 15-Minute Lunch Guarantee
July 06 2016 - 8:38AM
Business Wire
Limited-Time Offer Promises Guests Speed,
Quality and Personalized B-Dubs Fast Break Lunch in 15 Minutes or
Their Meal is Free
Buffalo Wild Wings, Inc. (NASDAQ: BWLD) today introduced a
limited-time, 15-minute lunch guarantee across nearly 900 U.S.
restaurants, designed to show time-strapped Guests that they don’t
have to sacrifice quality, value or variety for speed at lunch
time. From the time a Guest orders a meal off the B-Dubs® Fast
Break Lunch menu, Buffalo Wild Wings guarantees it will be at their
table within 15 minutes, or the meal plus a fountain soda is
free.
“We want to prove to our Guests that they can get the Buffalo
Wild Wings experience they have come to know and love within the
limited time they have for a traditional lunch break,” said Todd
Kronebusch, vice president of food and beverage for Buffalo Wild
Wings. “Our standard was already to deliver Fast Break meals within
15 minutes, but the new guarantee adds a promise to our Guests, and
some fun, friendly competition.”
Available on Monday through Friday from 11 a.m. to 2 p.m., the
new 15-minute guarantee applies to parties of six or fewer Guests
who dine in-restaurant and order from the Fast Break Lunch menu.
Servers will start a timer when they leave the table and stop the
timer when the food is delivered. Any Guest who doesn’t get their
meal in 15 minutes gets their entire meal and any fountain soda for
free.
Buffalo Wild Wings’ research indicated many Guests only have
30-40 minutes for lunch from the time they enter the restaurant
until the time they leave. Fast Break was designed to offer guests
the right combination of lunch offerings that would meet their
expectations in terms of variety, convenience, quick service, price
and great taste. The Fast Break menu features a “Pick 2” option and
“Hand Spun Wings™” option that offers an array of food choices
specifically tailored for Guests looking for a quicker way to enjoy
lunch.
Guests select from a “Pick 2” menu option at three price points,
and can choose from one of seven mouth-watering entrees and one of
seven sides like soup, fries or side salads. The menu also offers
select add-ons such as a side of wings, soup or coleslaw. Lunch
entrees include the Southwest Philly (Prime Rib) Sandwich and
Street Tacos, as well as other favorites like the Chicken Buffalito
and Honey BBQ Chicken Salad which are available in lunch-friendly
portions. Aside from the “Pick 2” menu, Guests also have the option
to choose snack and small portion sizes of hand-spun boneless and
traditional wings, which come with fries.
To learn more about Fast Break, visit
www.BuffaloWildWings.com.
About Buffalo Wild WingsBuffalo Wild Wings, Inc., founded
in 1982 and headquartered in Minneapolis, is a growing owner,
operator and franchisor of Buffalo Wild Wings® restaurants
featuring a variety of boldly-flavored, made-to-order menu items
including its namesake Buffalo, New York-style chicken wings. The
Buffalo Wild Wings menu specializes in 21 mouth-watering signature
sauces and seasonings with flavor sensations ranging from Sweet
BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood atmosphere
that includes an extensive multi-media system for watching their
favorite sporting events. Buffalo Wild Wings is the recipient of
hundreds of "Best Wings" and "Best Sports Bar" awards from across
the country. There are currently more than 1,190 Buffalo Wild Wings
locations across the world.
To stay up-to-date on all the latest events and offers for
sports fans and wing lovers, like Buffalo Wild Wings on Facebook
(www.facebook.com/BuffaloWildWings), follow @BWWings on Twitter and
visit www.BuffaloWildWings.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160706005876/en/
Buffalo Wild Wings, Inc.Heather Leiferman,
952-278-9553hleiferman@buffalowildwings.com
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