America's Neighborhoods Are Not as Connected as They Used to Be
May 04 2006 - 5:00AM
PR Newswire (US)
Edy's Invites Neighbors to Bond Over Scoops of Ice Cream OAKLAND,
Calif., May 4 /PRNewswire-FirstCall/ -- Americans can get to know
their neighbors better by hosting an ice cream block party,
courtesy of Edy's. With only 23 days left to enter the second
annual Edy's Slow Churned Neighborhood Salute(SM), people across
the country are scooping up the chance to slow down and bond with
their neighbors. To date, more than 10,000 ice cream fans have
nominated their blocks for one of 1,500 free ice cream parties
being thrown this summer. Each prize package includes a doorstep
delivery of Edy's Slow Churned(R) and party supplies for up to 100
guests. Californians, Floridians and New Yorkers are currently
leading with the most entries, but everyone from sea to shining sea
is encouraged to enter for a chance to win an ice cream social by
visiting http://www.icecream.com/ by May 26. As part of the
nomination process, Edy's is asking entrants to describe their
current relationship with their next door neighbors and the
responses so far confirm that the majority of neighborhoods could
benefit from an ice cream ice breaker. Although more than half of
party hopefuls describe their relationships with their next door
neighbors as friendly, 42 percent say they know their neighbors
less well than their parents knew theirs. "Clearly neighbors are
still longing for a closeness that their parents enjoyed. America's
neighborhoods want and deserve a fun reason to get together," said
John Harrison, Official Taster for Edy's Ice Cream. "And there's no
better way to celebrate summer than by sharing a scoop of Edy's
Slow Churned with the people who live on your block." How to enter
Edy's Slow Churned Neighborhood Salute: Visit
http://www.icecream.com/ and submit a paragraph (350 words or less)
explaining why your neighborhood deserves an Edy's Slow Churned
Neighborhood Salute. Contestants must be residents of the United
States and at least 13 years of age as of March 15, 2006. Official
contest rules and entry forms are available on
http://www.icecream.com/. All entries must be received by May 26,
2006. Edy's will notify the winners in June and will salute each of
the 1,500 winning neighborhoods with an ice cream prize package - a
doorstep delivery of 12 cartons of Edy's Slow Churned in a variety
of flavors and a "Party in a Box" packed with party essentials (ice
cream bowls, spoons, scoops, napkins, nametags, etc.) to host up to
100 neighborhood guests. Dreyer's Grand Ice Cream Holdings, Inc.,
and its subsidiaries manufacture and distribute a full spectrum of
ice cream and frozen dessert products. Brands of frozen dessert
products currently manufactured or distributed by Dreyer's in the
United States include Grand, Slow Churned(R), Dibs(R),
Haagen-Dazs(R), Nestle(R) Drumstick(R), Nestle Crunch(R), Nestle(R)
Butterfinger(R), Nestle(R) Toll House(R), Nestle(R) Carnation(R),
Nestle(R) Push-Up(R), Frosty Paws(R), Fruit Bars, Starbucks(R) and
The Skinny Cow(R). The company's premium products are marketed
under the Dreyer's brand name throughout the Western states and
Texas, and under the Edy's(R) brand name throughout the remainder
of the United States. Internationally, the Dreyer's brand extends
to select markets in the Far East and the Edy's brand extends to
the Caribbean and South America. For more information on the
company, please visit http://www.dreyersinc.com/. NOTE: The
Starbucks trademark is owned by Starbucks U.S. Brands, LLC and is
licensed to the Starbucks Ice Cream Partnership, a joint venture
partnership between Dreyer's and Starbucks Holding Company. In the
U.S. the Haagen-Dazs trademark is sub-licensed to Dreyer's by
Nestle. All other trademarks are owned by Societe des Produits
Nestle S.A., Vevey, Switzerland. DATASOURCE: Edy's Grand Ice Cream
CONTACT: Kim Goeller-Johnson of Dreyer's Grand Ice Cream Holdings,
Inc., +1-510-601-4211, or ; or Sarah Plamondon, +1-415-984-6125, or
, for Dreyer's Grand Ice Cream Holdings, Inc. Web site:
http://www.edys.com/
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