Most CIOs have never tried Twitter, but a small cadre of them are reaping big rewards from the real-time communications platform. In a survey of 75 tweeting CIOs, Diamond Management & Technology Consultants, Inc. (NASDAQ: DTPI) found that CIOs overwhelmingly agree—92 percent —that Twitter is an effective business tool. In fact, 50 percent of CIOs are tweeting more than they were last year and most of them are applying what they learn via Twitter about technology (87.5 percent), innovation (72 percent) and strategy (65 percent) directly to their jobs.

“While many CIOs we talk to are skeptical about the business benefits of Twitter, some see the platform as a secret weapon to improve their work performance,” said Chris Curran, a partner and the Chief Technology Officer (CTO) at Diamond, who spearheaded the survey of the CIO Twitter Dashboard membership of over 200 CIOs who tweet. “I predict that as more CIOs realize the range of ways that Twitter can give them an edge in the enterprise the community of tweeting CIOs will expand.”

The survey found that CIOs who actively tweet are using Twitter to:

  • Establish new working relationships (70 percent)
  • Follow news that impacts their job (92 percent)
  • Learn best practices from other CIOs (75 percent)
  • Position themselves as thought leaders (66 percent)
  • Share news about their company with outsiders (56 percent)
  • Monitor how competitors are using social media (44 percent)

Ironically, while CIOs are busy leveraging Twitter for business, 49 percent of them cite the widespread perception that Twitter is a waste of time as the biggest barrier to enterprise adoption of the information networking platform.

“CIOs who are using Twitter effectively and efficiently on a professional level are perfectly positioned to correct misperceptions about the platform in the enterprise and to partner with other business leaders—marketing, advertising and customer service— to tap employee tweets to drive revenue and improve customer service,” said Curran, who is also author of the popular CIO Dashboard blog.

Using Twitter to communicate with employees was near the bottom of the list at 21 percent, but not because employees are banned from using Twitter at work, according to the findings. Fifty-four percent of CIOs said that employees are free to use Twitter as they see fit.

Other Key Findings from the Survey:

CIOs Prefer Twitter over LinkedIn

LinkedIn has been deemed the haven for business professionals while Twitter has been seen more as a playground. Surprisingly, 51 percent of CIOs use Twitter for business more than LinkedIn.

CIOs Tweet at least Once a Week

Many CIOs have made Twitter a part of their regular routines. Forty-one percent of CIOs tweet daily while 37 percent tweet weekly.

iPad Not Yet the Primary Path to Twitter

When asked about the way that they access Twitter the most, 44 percent of CIOs said they use handheld devices and 45 percent said a desktop. The popular iPad trailed the pack at 9 percent.

Note to Editors: Charts and graphs of the Diamond “CIOs Who Tweet” research is available at http://www.slideshare.net/cbcurran/cio-twitter-survey-sept-23-2010

About Diamond

Clients trust Diamond Management & Technology Consultants, Inc. (NASDAQ: DTPI) to help their companies grow, improve margins, and increase the productivity of their investments. Working together to design and execute business strategies that capitalize on changing market forces and technology, Diamond’s consultants are experts in helping clients attract and retain customers, increase the value of their information, and plan and execute projects that turn strategy into measurable results.

Diamond’s capabilities are rooted in deep strategy, technology, operations, and industry experience. The firm’s approach to client service is based on objectivity, collaboration, and an unwavering commitment to its clients’ best interests. Headquartered in Chicago, Diamond has offices in New York, Washington, D.C., Hartford, London, and Mumbai. To learn more visit www.diamondconsultants.com.

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