Elys Game Technology Announces Branding for Elys America
July 24 2023 - 8:00AM
Elys Game Technology, Corp. (“Elys” or the “Company”) (Nasdaq:
ELYS) (BER:3UW), an interactive gaming and sports betting
technology company, is pleased to announce the launch of the
Company’s Elys America logo and platform as part of our continuing
brand advancement in North America. Along with a unique logo to
differentiate North America facing operations from our Newgioco
origins in Europe, we are launching a new brand identity, corporate
website, color schemes, and typography that expresses the
development of the all-new U.S. and Canadian facing sports betting
platform for retail and mobile markets in North America.
“To boost our new Elys America brand forward, we
created this new identity to emphasize disciplines that are central
to our operations and symbolize trust, stability, and positive
progression wrapped in a diverse range of advanced betting
technology and products while maintaining parallels with our
original corporate culture,” stated Michele Ciavarella, Executive
Chairman of Elys Game Technology, Corp. “In developing our new
platform, we first observed what sports bettors in developing U.S.
and Canadian markets are demanding and tracked how competitive
sportsbooks reacted to such demands and to peer movements. Our
innovative development teams focused on two crucial functions,
regulatory compliance as well as reporting capability and
cybersecurity to arrive at a compliant tech-stack offering a luxury
customer experience. Our new Elys five-dimensional “ELYS 5D”
iGaming ecosystem integrates our services in five functional
areas:
- Customer acquisition
- Cybersecurity, KYC, AML and multifunctional payment
convenience
- Trading, risk management and compliance
- Advanced market events and odds
- Customer service
After extensive analysis and consultation, we
selected our Elys America brand logo to represent both a legacy of
enterprise expertise with a modern new look that captures our
objective of achieving and bringing comprehensive growth to the
Company while also representing a strong and trustworthy sports
betting operator to patrons throughout Canada and the U.S.”
Subject to licensing and regulatory approval,
the Company expects to announce operating brands and player
websites in certain Canadian provinces and U.S. states over the
ensuing months.
About Elys Game Technology, Corp.Elys
Game Technology, Corp., is a global gaming technology company
operating in multiple countries worldwide. Elys offers its clients
a full suite of omnichannel leisure gaming products and services,
such as sports betting, e-sports, virtual sports, online casino,
poker, bingo, interactive games and slots on a B2C basis in Italy
and has B2B operations in five states as well as the District of
Columbia in the U.S. market. Elys' vision is to become a global
leader in the gaming industry through the development of pioneering
and innovative technology.
The Company provides wagering solutions,
services online operators, casinos, retail betting establishments
and franchise distribution networks. Additional information is
available on our corporate website at www.elysgame.com.
Investors may also find us on Twitter @ELYS5D;
Instagram @elys5d; LinkedIn Elys America; Youtube @Elys5D; and on
Facebook @Elys5D.
Forward-Looking StatementsThis press
release contains certain forward-looking statements within the
meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These statements are identified by
the use of the words “could,” “believe,” “anticipate,” “intend,”
“estimate,” “expect,” “may,” “continue,” “predict,” “potential,”
“project” and similar expressions that are intended to identify
forward-looking statements and include statements regarding
boosting our new Elys America brand forward, achieving and bringing
comprehensive growth to the Company, representing a strong and
trustworthy sports betting operator to patrons throughout Canada
and the U.S., and announcing operating brands and player websites
in certain Canadian provinces and U.S. states over the ensuing
months. These forward-looking statements are based on management’s
expectations and assumptions as of the date of this press release
and are subject to a number of risks and uncertainties, many of
which are difficult to predict that could cause actual results to
differ materially from current expectations and assumptions from
those set forth or implied by any forward-looking statements.
Important factors that could cause actual results to differ
materially from current expectations include, among others, the
Company’s ability to boost the Elys America brand forward, to
achieve and bring comprehensive growth, represent a strong and
trustworthy sports betting operator to patrons, and announce
operating brands and player websites in certain Canadian provinces
and U.S. states over the ensuing months, and the risk factors
described in the Company’s Annual Report on Form 10-K for the year
ended December 31, 2020 and its subsequent filings with the U.S.
Securities and Exchange Commission, including subsequent periodic
reports on Form 10-Q and current reports on Form 8-K. The
information in this release is provided only as of the date of this
release, and the Company undertakes no obligation to update or
revise publicly any forward-looking statements, whether as a result
of new information, future events or otherwise, after the date on
which the statements are made or to reflect the occurrence of
unanticipated events, except as required by law.
Contacts:Elys Game Technology,
Corp.Investor Relations
Email: i.relations@elysgame.com
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