FACE Physicians Formula Holdings, Inc. (MM)

Physicians Formula Holdings, Inc. (Nasdaq:FACE) ("Physicians Formula" or the "Company") today announced that Jeff Berry, Chief Financial Officer will be conducting investor meetings at the 8th Annual Craig-Hallum Institutional Investor Conference being held at The Radisson Plaza Hotel in Minneapolis on June 1, 2011.

About Physicians Formula Holdings, Inc.

Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or "masstige", market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium-priced products for the mass market channel. Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in 25,700 stores, including those operated by Wal-Mart, Target, CVS and Rite Aid.

(FACE/F)

CONTACT: Anne Rakunas
         ICR, Inc.
         (310) 954-1100