Digital Advertising Surpasses $100 Billion Mark in 2012 -- Expected to Grow an Additional 15.1% in 2013
January 17 2013 - 7:20AM
Marketwired
The boom in smartphone and tablet demand has shifted the
advertising market's focus to digital. Research firm eMarketer
recently reported that global digital advertising spending topped
the $100 billion mark in 2012. Research Driven Investing examines
investing opportunities in the Social Media Industry and provides
equity research on Glu Mobile Inc. (NASDAQ: GLUU) and Vringo, Inc.
(NYSE: VRNG).
Access to the full company reports can be found at:
www.RDInvesting.com/GLUU
www.RDInvesting.com/VRNG
eMarketer projects digital ad spending to increase another 15.1
percent in 2013 for a total of $118.4 billion. That number
represents a 21.7 percent share of advertising spending across all
media in 2013, and by 2016 it is expected to surpass 25 percent. At
the end of last year North America accounted for 39 percent of all
digital ad spending.
"As consumer behaviour and time spent online rapidly shifts
towards mobile, we expect advertising dollars to follow," said JP
Morgan analyst Doug Anmuth. Social media is a "key driver of brand
advertiser spend due to its large reach and highly targetable user
base," added Anmuth.
Research Driven Investing releases regular market updates on the
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make the best investment decisions to maximize their returns. Take
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Glu Mobile is a leading global publisher of 3D Social Mobile
games for smartphone and tablet devices. The company's unique
technology platform enables its titles to be accessible to a broad
audience of consumers globally. The company is scheduled to release
its fourth quarter and full year 2012 financial results after
market close on February 5th.
Vringo is engaged in the innovation, development and
monetization of mobile technologies and intellectual property.
Vringo's intellectual property portfolio consists of over 500
patents and patent applications covering telecom infrastructure,
internet search, and mobile technologies. The company operates a
global platform for the distribution of mobile social applications
and services including Facetones and Video Ringtones.
Research Driven Investing has not been compensated by any of the
above-mentioned publicly traded companies. Paragon Report is
compensated by other third party organizations for advertising
services. We act as an independent research portal and are aware
that all investment entails inherent risks. Please view the full
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