HAVS Havas ADS (MM)

NEW YORK, Sept. 23 /PRNewswire/ -- Jane Barratt, Managing Director of Euro RSCG 4D New York announced today that Jennifer Bussell has been named to the newly-created position of Strategy Director at the local New York City office of Euro RSCG 4D New York. Bussell has held a number of management roles where she led the development and implementation of integrated marketing strategies for Fortune 1000 companies including AT&T, General Mills, Hershey's, Novartis, Pfizer, Qwest Communications, and Saks Fifth Avenue. Most recently, she provided marketing consulting services to Citigroup where she contributed to portfolio growth of both person-to-person online payment systems and consumer credit card products by developing innovative acquisition and retention strategies. "In her new role, Jennifer is responsible for building strategies that lead to great creative, and great results for our clients. She brings a sought-after balance of analytical thinking and consumer-centric creativity, with the ability to create strong marketing strategies focused on building tight bonds between brands and consumers," said Barratt. Commented Alex Bombeck, President of Digital, Euro RSCG 4D New York, "With Euro RSCG 4D handling an increasing number of integrated clients, Jennifer's extensive background in both digital and general experience was crucial." Added Bussell, "Euro RSCG 4D continues to set the pace for innovative and integrated marketing communications through the ability to anticipate market trends via thorough knowledge of the informed consumer-the Prosumer. I look forward to helping continue this important work and growing the agency's strategic capabilities." After five years in global finance, Bussell made the move to marketing in 1997 when she joined Jacobs & Clevenger-a mid-sized direct marketing agency in Chicago-as Supervisor, Strategic Planning. During her three-year tenure, she crafted ROI-driven B2C and B2B marketing programs for Ameritech, AT&T, and ComEd, the latter of which resulted in the retention of over 95% of ComEd's business customers during deregulation of the electric utility market in Illinois. In 2000, Bussell joined Tribal DDB in Chicago as Account Director/Brand Integration Leader where she led the reconstruction of bettycrocker.com, which generated significant trade recognition and accolades as a top consumer Website in 2001. Euro RSCG 4D is an award-winning, full-service integrated marketing agency that specializes in leveraging the essence of brands and their relationship to customers to create marketing programs with measurable results, using unique consumer insights that generate Creative Business Ideas. The company offers fully integrated solutions including sales generation, advertising and direct marketing, customer relationship marketing, data analysis and management, brand planning and development, digital marketing communications, retail marketing and promotion. The agency's client roster includes AARP, Citigroup, Sprint PCS, U.S. Bank, Sears, National City, Pizza Hut, United Health Group, Guinness and Shell Oil. Euro RSCG 4D has been named as one of the top direct response and marketing services agencies by various industry publications. Euro RSCG Worldwide, a leading integrated marketing communications agency, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency's client roster includes Airbus, Air France, BNP Paribas, Capgemini, Charles Schwab, Danone Group, LVMH Louis Vuitton, MCI, Polaroid, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi- Aventis, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (NASDAQ:HAVSNASDAQ:- EuronextNASDAQ:ParisNASDAQ:SA:NASDAQ:HAV.PA). Press Contact: Carin Moonin Euro RSCG Worldwide +1 212 886 5092 DATASOURCE: Euro RSCG Worldwide CONTACT: Carin Moonin of Euro RSCG Worldwide, +1-212-886-5092, or Web site: http://www.eurorscg.com/

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