Haggar Gets Comfortable With Rigo International Inc.
June 01 2004 - 11:21AM
PR Newswire (US)
Haggar Gets Comfortable With Rigo International Inc. Haggar
Announces New Licensee Agreement for Comfortable Clothing to Relax
In DALLAS, June 1 /PRNewswire-FirstCall/ -- Haggar Clothing Co., a
leading marketer of men's and women's casual and dress apparel,
announces that it has signed a licensing agreement with Rigo
International Inc. to introduce a new line of loungewear. Rigo
brings newness and innovation to a growing product category and has
a reputation in the marketplace for outstanding product
development, turnaround time, account knowledge and delivery. The
Rigo International product offering supports and complements the
Haggar(R) brand by providing Smart, Innovative and American(TM)
style. "A strategic goal for the Haggar brand is to meet all of the
lifestyle apparel needs of our customers. Since loungewear has
become an important clothing item in our consumers' wardrobes, it
is important for the Haggar brand to offer comfortable and good
looking clothing for relaxing around the house and taking a break
from everyday stresses and busy lives. The agreement with Rigo for
loungewear is an important extension for us," said Alan Burks,
executive vice president and chief marketing officer of Haggar.
"Adding a loungewear classification allows Haggar to serve a
lifestyle need and complement our existing business." Forget your
favorite t-shirts and sweats, this home lifestyle line is
comfortable for sleeping yet fashionable enough for hanging around
the house, a quick trip to the convenience store or even a night of
relaxed entertaining. The fabrics selected for the Haggar line are
all extra soft and machine washable. The Haggar loungewear line is
scheduled for a Spring 2005 launch, which will include boxers,
lounge pants, tops and robes offered year round and in a variety of
fabrics and styles. This line will retail from $12-$60 and will
sell to major retailers nationwide. Peter Ma, president of Rigo
International, stated, "Our new relationship with Haggar is a
perfect fit for our company. Haggar, a leader in apparel, offers a
strong brand name and established relationships with successful
retailers that are crucial to our business. The strength of our
product and marketing along with the Haggar brand constitute a
successful relationship. Haggar and Rigo maintain common synergies
of comfort and style, and Rigo is proud to join the already
impressive line of Haggar products." About Haggar Haggar Clothing
Co., a wholly owned subsidiary of Haggar Corp. (NASDAQ:HGGR), is a
leading marketer of men's casual and dress apparel and women's
sportswear, with global headquarters in Dallas, TX. Haggar markets
in the United States, United Kingdom, Canada, Mexico and Indonesia.
Haggar also holds exclusive licenses to use the Claiborne(R)
trademark in the United States to manufacture, market and sell
men's shorts and pants and to use the Kenneth Cole New York(R) and
Kenneth Cole Reaction(R) trademarks throughout the United States to
manufacture, distribute and sell men's tailored dress pants and
men's dress and casual pants and shorts in men's classification
pant departments. For more information visit the Haggar website at
http://www.haggar.com/ . About Rigo Rigo International, Inc. is a
privately held Los Angeles based manufacturer of men's and boy's
sportswear and casual lifestyle apparel and contemporary women's
apparel. Rigo also markets other brand labels to major U.S.
retailers including Megan Noland, Triple 9 Denim and Rigo
Sportswear. In addition, Rigo manufactures a wide range of
retailer's private label products. DATASOURCE: Haggar Clothing Co.
CONTACT: Marina Hoffmann, , or Genna Blackman, , both of LaForce
& Stevens, +1-212-242-9353, for Haggar Clothing Co.; or Shelly
Vandeven of Haggar Clothing Co., +1-214-956-4245, Web site:
http://www.haggar.com/
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