HMS’ Health Engagement Platform Delivers Multi-Channel COVID-19 Communications To Over 7 Million Americans
June 09 2020 - 8:55AM
HMS (NASDAQ: HMSY), a leading provider of payment accuracy and
population health management solutions, has developed a unique
COVID-19 health engagement and communications solution that has
reached over 7 million individuals since its launch in March. As
consumers continue to adapt to unforeseen circumstances during the
COVID-19 pandemic, proactive outreach from health plans, government
agencies and employers is critical to ensure that individuals and
families are staying safe and healthy, both physically and
mentally, and are aware of available pandemic resources.
The increased urgency and demand for consumer engagement is
highlighted by a recent J.D. Power survey that found 60% of
privately insured U.S. health plan members were not contacted with
guidance or information related to COVID-19. To meet increased
demand, HMS developed a COVID-specific rapid messaging program
powered by HMS’ health engagement solution Eliza enabling
healthcare organizations to proactively communicate and deliver the
right message, to the right person at the right time.
“Confusion and fear have increased as the coronavirus has
spread, while testing availability has been slow to keep pace in
many areas,” says Emmet O’Gara, group president of Population
Health Management for HMS. “In response, authorities such as CMS
are recommending proactive health communication, outreach and
engagement, and that’s exactly what our platform is designed to
accomplish.”
HMS’ health engagement solution was built using key metrics and
benchmarking data from more than four billion interactions with
healthcare consumers. The resulting multi-channel outreach programs
are delivered via interactive voice response (IVR), SMS/text or
email and customized by patient population, demographic, location
and risk factors. These personalized communication strategies are
based on an individual’s risk profile, self-reported survey data,
behavioral science methodologies and health communications’ best
practices for optimal education and consumer activation.
Current outreach topics cover major focus areas including access
to care information, awareness of telehealth services, promoting
the importance of preventive care, highlighting the mental and
physical health effects of isolation, and managing and mitigating
health risks for vulnerable populations through condition
management. Additional capabilities include Hispanic cultural
adaptation, multi-language translation and information collection
regarding care and access disparities.
To learn more about HMS’ health engagement solution and its
COVID-specific communications offering, watch this video and read
our white paper, Consumer Health Engagement: Best Practices for
Targeted COVID-19 Communications.
About HMS
HMS advances the healthcare system by helping healthcare
organizations reduce costs and improve health outcomes. Through our
industry-leading technology, analytics and engagement solutions, we
save billions of dollars annually while helping consumers lead
healthier lives. HMS provides a broad range of payment accuracy and
population health management solutions that help move the
healthcare system forward. Visit us at www.hms.com or follow us on
Twitter at @HMSHealthcare.
Media Contact:Lacey HautzingerSr. Director, External
Communicationslacey.hautzinger@hms.com214-735-7964
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