InPhonic to Manage Targeted Sprint Online Customer Acquisition Programs
May 18 2005 - 8:40AM
PR Newswire (US)
InPhonic to Manage Targeted Sprint Online Customer Acquisition
Programs WASHINGTON, May 18 /PRNewswire-FirstCall/ -- InPhonic,
Inc. (NASDAQ:INPC), a leading online seller of wireless phones and
service plans, today announced an agreement with Sprint (NYSE:FON)
to manage its targeted e-commerce initiatives using InPhonic's
expansive online marketing channels and comprehensive e-commerce
platform. For Sprint, this new marketing and fulfillment
relationship will take advantage of InPhonic's online expertise to
reach more audiences and create a richer online experience for its
customers. Sprint will direct targeted marketing campaigns to a
Sprint-branded website, powered by InPhonic. Additionally, Sprint
will leverage InPhonic's methodologies to improve the online
purchasing process for the customer. "We look forward to working
closely with InPhonic to help us reach a broader audience and
provide visitors with a content-rich, easy-to-use sales
experience," said Jeff Lynch, assistant vice president of eBusiness
at Sprint. "We have seen tremendous growth in online adoption
evidenced by a growing number of customers using Internet tools to
research and purchase wireless products and services. With
InPhonic's successful history in this area, Sprint will provide our
customers with more ways to reach us." "This new agreement further
builds upon our great relationship with Sprint. We are very excited
to provide Sprint with this online solution," said David A.
Steinberg, InPhonic's Chairman and CEO. "This agreement reflects
InPhonic's leadership in marketing and managing online distribution
programs. We intend to deliver more cost-efficient customer
acquisition for Sprint." In support of the Sprint agreement,
InPhonic also announced the launch of a new carrier marketing team
carved from amongst the ranks of its Wireless Activation &
Services Group to support Sprint's online customer acquisition
strategies. This new team is designed to better assist Sprint by
optimizing InPhonic's wide range of services, e-commerce platform,
extensive marketing network, and improving advertising tactics to
better suit Sprint's online initiatives. About InPhonic
Headquartered in Washington, D.C., InPhonic, Inc. (NASDAQ:INPC) is
a leading online seller of wireless services and products. InPhonic
sells these services and devices, and provides world-class customer
service through websites that it creates and manages for online
businesses, national retailers, member-based organizations and
associations under their own brands. InPhonic also operates
Wirefly, a leading mobile phones and wireless plans comparison site
that was awarded "Best of the Web" by Forbes magazine in 2004.
Today, InPhonic owns and operates Liberty Wireless, a leading MVNO
and can deliver a full range of mobility solutions to enterprise
clients through its Mobile Virtual Network Enablement (MVNE)
platform. In 2004, InPhonic was selected #1 company of the year on
the Inc. 500 - Inc. Magazine's list of the fastest-growing
privately held companies in the United States. More recently,
InPhonic was named T-Mobile's Internet Partner of the Year for
2004. For more information on the company, its products and
services, visit the InPhonic Corporate Web site at
http://www.inphonic.com/. "Safe Harbor" Statement - Under the
Private Securities Litigation Reform Act of 1995, this press
release may contain forward-looking statements that involve risks
and uncertainties. Important factors, which could cause actual
operating results to differ materially from those in the
forward-looking statements, are detailed in filings with the
Securities and Exchange Commission made from time to time by the
Company. This press release and statements are current as of the
date of the individual announcements and the Company undertakes no
obligation to publicly release any revisions to any forward-looking
statement to reflect events or circumstances after the date thereof
or to reflect the occurrence of unanticipated events. DATASOURCE:
InPhonic, Inc. CONTACT: Tripp Donnelly, Vice President, Corporate
Communications of InPhonic, Inc., +1-202-333-0001, Web site:
http://www.inphonic.com/
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