iVillage Parenting Network to Expand Magazine Offerings with Two New Titles
April 17 2006 - 11:47AM
PR Newswire (US)
Lamaze Pregnancy and BabySteps Toddler to Fill the Need of
Expectant and New Parents With Summer and Fall Launches NEW YORK,
April 17 /PRNewswire/ -- Based on the success of Lamaze Parents,
Lamaze Para Padres and BabySteps -- magazines with a total
readership of 17.6 million -- iVillage Parenting Network announced
today it will launch Lamaze Pregnancy in July and BabySteps Toddler
in September. "These two new titles will focus on educating
expectant and new parents with content that is exclusively written
by healthcare professionals who help these parents every day," said
Gregg Zegras, Senior Vice President and General Manager, iVillage
Parenting Network, Inc. "With these magazines focusing on early
pregnancy and the toddler years, we now have the preschool parent
covered in print, online and on television, presenting an
unparalleled opportunity for advertisers." Lamaze Pregnancy is the
only Lamaze International-endorsed publication that provides
moms-to-be with the critical information they need during the early
stages of pregnancy. The magazine will show women how to strengthen
their body and mind during the first and second trimesters to have
a healthy pregnancy in preparation for a natural labor and birth.
When Lamaze Pregnancy debuts in July, it will be hand-delivered by
ob-gyns to newly pregnant women at their first prenatal visit.
Starting in 2007, the magazine will be published twice annually
with an expected total circulation of one million. BabySteps
Toddler, developed in partnership with the National Association of
Pediatric Nurse Practitioners (NAPNAP), will help new parents raise
healthy, happy children by focusing on starting good habits during
the toddler years (ages 1 to 3). When BabySteps Toddler debuts in
September, it will be distributed directly to parents in the
pediatric office at their child's one- year well visit. Starting in
2007, the magazine will be published twice annually with an
expected circulation of one million. "Each magazine will offer its
readers credible, relevant and authoritative editorial written by
those who know it best -- the healthcare professionals," said Sally
Tusa, Editor-in-Chief of both titles. "By extending the Lamaze and
BabySteps brands, we will go even further in providing
parents-to-be and new parents with the information they want and
need." Currently reaching 95% of new parents, iVillage Parenting
Network is a leading source of prenatal and parental education at
this critical life stage. Extending its brand beyond print, the
Newborn Channel, iVillage Parenting Network's in-hospital
television network, is the only targeted source of educational
programming delivered in maternity wards, currently reaching more
than 2.5 million new moms nationwide. For more information on
Lamaze International or NAPNAP, visit http://www.lamaze.org/ or
http://www.napnap.org/. Sources: 2004 Lamaze Parents/Lamaze Para
Padres Reader Study, Beta Research; MRI Spring 2005 BabySteps
Prototype; 2003 BabySteps Reader Study, CAS Inc.; CDC Birth Report,
February 2002; 2005 Newborn Channel Viewership and Recall Studies,
GfK NOP World. iVillage Parenting Network, Inc. is a wholly-owned
subsidiary of iVillage Inc. About iVillage Inc. iVillage is "the
Internet for women" and consists of several online and offline
media-based properties that seek to enrich the lives of women,
teenage girls and parents through the offering of unique content,
community applications, tools and interactive features. iVillage
Inc. (NASDAQ:IVIL) was established in 1995 and is headquartered in
New York City. Average monthly page views for iVillage.com and its
affiliate Web sites ("The iVillage Network") totaled 362 million
for the quarter ended December 31, 2005. In March 2006, according
to comScore Media Metrix, The iVillage Network ranked 40th among
the top 100 Web and Digital Media properties with more than 15
million unique visitors in the United States and had an average
reach of nearly 9% of the total online population and more than 10%
of women 18+ online. Also, according to the same report, The
iVillage Network was the number one "women's community site" and
the number four "community site" overall on the Web. For more
information about iVillage, visit http://www.ivillage.com/.
DATASOURCE: iVillage Parenting Network, Inc. CONTACT: Suzanne
Krauss of iVillage Parenting Network, Inc., +1-917-747-1836, or ;
or Carl Fischer, iVillage Inc., +1-212-600-6502, or Web Site:
http://www.ivillage.com/ http://www.lamaze.org/
http://www.napnap.org/
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