The Kenexa Research Finds That Corporate Responsibility and Environmentally Friendly Business Practices Return the Investment
April 22 2010 - 8:00AM
Marketwired
Research conducted by the Kenexa Research Institute (KRI), a
division of Kenexa® (NASDAQ: KNXA), evaluated workers' opinions of
their organizations with regard to corporate responsibility
initiatives. The latest research suggests that an organization's
participation in corporate responsibility and environmentally
friendly business practices has a significant influence on employee
engagement and business outcomes. The report is based on the
analysis of data drawn from a representative sample of workers
surveyed through WorkTrends™, KRI's 2010 annual survey of worker
opinions.
An organization that is considered to have a strong corporate
responsibility climate is one where business choices are made that
support environmental responsibility, its actions demonstrate a
genuine commitment to corporate responsibility and it contributes
to the communities where employees live and work.
Across all countries surveyed, working for an organization whose
employees positively view corporate responsibility efforts has a
significant, favorable impact on how they rate their pride in the
organization, overall satisfaction and willingness to recommend it
as a place to work. Furthermore, employees with favorable opinions
of their organizations' corporate responsibility activities are
more likely to state an intention to stay.
"Our research clearly indicates that organizations operating
with a strong corporate responsibility climate have more engaged,
confident and customer oriented employees," said Anne Herman,
research consultant, Kenexa Research Institute. "It will be of
great interest to senior leaders in organizations, however, that
our, results also indicate that those organizations who implement
corporate responsibility efforts outperform those organizations
that do not on important financial metrics such as diluted earnings
per share."
Employees in today's job market still care about the
organization's values and reputation. Previous research indicates
that corporate responsibility plays an important role in attracting
interested candidates. Employees indicate that their organizations'
corporate responsibility activities increase their overall job
satisfaction. This is particularly true for those in upper and
middle management roles and this knowledge can be a key tool in
helping organizations achieve their retention targets.
Herman continued, "Despite the recession, organizations are
still engaging in building socially responsible businesses. In
fact, since 2008 there has been a slight increase in the number of
organizations who can be described as having a strong corporate
responsibility climate. For example, in the financial industry,
three in four businesses reportedly operate with a strong corporate
responsibility climate. In the case of financial services firms
this may be in response to negative backlash to the activities that
have occurred in recent years."
About Kenexa Kenexa® provides business
solutions for human resources. We help global organizations
multiply business success by identifying the best individuals for
every job and fostering optimal work environments for every
organization. For more than 20 years, Kenexa has studied human
behavior and team dynamics in the workplace, and has developed the
software solutions, business processes and expert consulting that
help organizations impact positive business outcomes through HR.
Kenexa is the only company that offers a comprehensive suite of
unified products and services that support the entire employee
lifecycle from pre-hire to exit. Additional information about
Kenexa and its global products and services can be accessed at
www.kenexa.com.
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