New KVH TracVision A7 Brings Live DIRECTV Service with Local Channels to Automobiles
August 23 2006 - 6:30AM
Business Wire
With Integrated GPS and Exclusive 12V Mobile Receiver, TracVision
A7 Connects Travelers on the Go with DIRECTV's TOTAL CHOICE MOBILE
Package, which Now Includes Local Channels KVH Industries, Inc.
(Nasdaq: KVHI), the company that pioneered live satellite TV in
automobiles three years ago, is changing the face of in-car
entertainment again with the launch of the new TracVision(R) A7
mobile satellite TV system. Now, travelers across the continental
United States are able to enjoy in-motion reception of up to 185
channels of DIRECTV(R) service plus broadcast networks like ABC,
CBS, FOX, NBC, and PBS via local TV affiliates - a first in the
mobile entertainment and automotive industries. As automobiles are
increasingly seen as extensions of the living room with regard to
their accessories, the 5-inch high TracVision A7 offers a home
entertainment experience in the vehicle, delivering DIRECTV's
all-digital programming service, stereo sound, and an unmatched
variety of live content directly on in-car video screens. "The
TracVision A7 sets a new standard for in-car entertainment,
provides an outstanding solution to the growing demand for
passenger entertainment and makes TV as mobile as our customers,"
explained Martin Kits van Heyningen, KVH's president and chief
executive officer. "We are taking live automotive entertainment
even farther by bringing consumers mobile access to local TV
channels thanks to TracVision A7's integrated GPS and an exclusive
12V mobile receiver that we developed in close cooperation with
DIRECTV. Passengers in TracVision A7-equipped cars enjoy all of the
benefits of their favorite DIRECTV programming, as well as local
news, weather, sports, and traffic reports and their favorite
national network programming." TracVision A7 includes a range of
new features, including: -- in-motion support for local channels
within the customer's home designated market area (DMA) where
available; -- exclusive, all-new 12V mobile receiver for DIRECTV
service with GPS interface and onscreen messaging; -- integrated
GPS, whisper-quiet motors, and superior reliability; --
multi-satellite capability allowing the antenna to switch among
three DIRECTV satellites for an even broader selection of
programming; -- enhanced tracking and signal recovery; -- a choice
of high-gloss black or silver domes with automotive-grade finish;
and -- new, easier installation options for a wider variety of
vehicles. The TracVision A7 uses KVH's patented hybrid phased-array
antenna technology to offer the lowest profile in-motion satellite
TV available and exclusive mobile access to local TV channels in
areas served by DIRECTV's local programming broadcasts. Travelers
will be able to watch the same network shows, news coverage, and
sports that they enjoy at home, anywhere they travel within their
home DMA. Once the vehicle travels outside the DMA, the TracVision
A7's integrated GPS and 12V receiver automatically turn off the
local channels in compliance with broadcast regulations while
leaving DIRECTV's TOTAL CHOICE(R) MOBILE package of national
channels and commercial-free music from XM Satellite Radio
available for on-the-go entertainment. "DIRECTV and KVH continue to
innovate to serve the demand for mobile entertainment and
information services. With today's announcement, DIRECTV is now for
the first time able to offer its customers their local broadcast
channels on a DMA-by-DMA basis along with the wide array of other
DIRECTV programming in all-digital quality picture and sound," said
Daren A. Benzi, DIRECTV's vice president of sales development and
strategy. "Our new receiver technology coupled with the TracVision
A7 provides the mobile consumer with more choices and the local
broadcaster with a new way to reach its loyal viewers in the
in-vehicle entertainment market." The launch of the TracVision A7
and availability of local channels to automotive customers also
offers local television stations an opportunity to participate in
the rapidly expanding live mobile media market, which has up to
this point been dominated by national content providers. TracVision
A7 is available now through authorized retailers nationwide. To
find a local dealer, visit http://www.kvh.com/wheretobuy. For
additional information about the KVH TracVision A7 and the DIRECTV
TOTAL CHOICE MOBILE programming package, visit
http://www.tracvision.com. Note to Editors: High-resolution,
press-ready images of the TracVision A7 are available for download
and editorial use at http://press.kvh.com. About KVH Industries,
Inc. Middletown, RI-based KVH Industries, Inc., is a leading
provider of in-motion satellite TV and communication systems,
having designed, manufactured, and sold more than 100,000 mobile
satellite antennas for applications on boats, RVs, trucks, buses,
and automobiles. Winner of the prestigious General Motors
Innovative Design Award, CES Innovation Award, 21 National Marine
Electronics Association "Best Product" awards, and a finalist for
the Automotive News PACE Award, KVH's mission is to connect mobile
customers with the same digital television entertainment,
communications, and Internet services that they enjoy in their home
and offices. This release may contain certain forward-looking
statements that involve risks and uncertainties. Forward-looking
statements include, for example, the functionality,
characteristics, quality and performance of KVH's products and
technology; anticipated innovation and product development; and
customer preferences, requirements and expectations. The actual
results could differ. Factors that may cause such differences
include, among others, the possibility that widespread consumer
demand for satellite TV service in cars may fail to develop; our
dependence on the availability of third-party satellites, which
face significant operational risks and could fail earlier than
their expected useful lives, for our mobile satellite communication
services, as well as those discussed in KVH's most recent Form 10-Q
filed with the SEC. KVH does not assume any obligation to update
its forward-looking statements to reflect new information or
developments. KVH and TracVision are registered trademarks of KVH
Industries, Inc. All other trademarks are the property of their
respective companies.
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