Crewtoo Releases First Seafarer Happiness Report Detailing Key Concerns
May 11 2015 - 1:00AM
CrewtooTM, the leading social media platform for seafarers, has
launched the Crewtoo Seafarers Happiness Index to monitor important
benchmarks of seafarer satisfaction on a regular basis. The
inaugural report, published today, shows a seafarer satisfaction
level of 6.42 on a scale of 1 to 10 about key issues including
general happiness, contact with family, shore leave, wage levels,
food, fitness and health, training, interaction onboard, workload,
and access to welfare facilities. Data for the first report is
based on surveys conducted in the first three months of 2015.
Subsequent reports will be published approximately every three
months based on surveys conducted on an ongoing basis. Crewtoo,
founded in 2011, is part of KVH Media Group and KVH Industries,
Inc., (Nasdaq:KVHI).
“It is all well and good to talk about seafarers and the
realities of life at sea, but until now there has been very little
confirmation as to how seafarers actually feel about their jobs,”
says Anneley Pickles, head of Crewtoo business development. “For
us, it comes down to one fundamental issue: Are seafarers happy? We
felt it vital to develop a means of measuring and reporting this
issue, which led to the creation of the Crewtoo Seafarers Happiness
Index.” The issues that concerned seafarers the most, as detailed
in the first report, included the need for onboard Internet access,
the risk of stress and fatigue from increasing workloads, and the
lack of shore leave. For example, seafarers mentioned that Internet
access onboard “makes life at sea easier” and a number of
respondents expressed the concern that “if connectivity does not
become common on vessels, the industry might be unable to attract
any new seafarers in the future.” Crewtoo began surveying its
approximately 110,000 members in January, asking them to rate their
satisfaction about life at sea using a scale of 1-10 with a score
of 10 being the happiest, and 1 being the unhappiest. The Crewtoo
Seafarers Happiness Index data includes responses from globally
based crews, and answers were received from across all ranks and
nationalities including seafarers from the Philippines, U.K.,
Poland, Croatia, Germany, U.S., Canada, India, and Turkey, as well
as a number of African nations. The age of survey respondents
ranged from 16 to the late 60s. Masters made up the largest
proportion of responses by rank; some 11% of respondents stated
that they were currently serving in the role of captain. The
majority of responses were from seafarers working on bulk carriers
and container vessels. The Crewtoo Seafarers Happiness Index is
designed to be part of an ongoing campaign to raise awareness about
crews’ opinions and to assist with the continual improvement of
conditions onboard to retain and recruit seafarers. Quantifying and
qualifying how happy people are with the various elements of their
working life at sea helps to build a picture of the industry and of
the successes, but also the issues and problems to be
addressed.
“Satisfied, well fed, fit, and engaged seafarers are vital to
the present and future of the industry,” says Ms. Pickles. “Happy
people stick around, happy people work well, they embrace
challenges, they look to excel and share with others. In short,
happiness matters and it needs to be measured, assessed, and
understood. The lessons then need to be applied to ensure that we
are looking after seafarers properly and responding to their wants
and needs.” For a copy of the Crewtoo Seafarers Happiness Index
report, please visit http://survey.crewtoo.com/happiness.
Note to Editors: For more information about Crewtoo, please
visit crewtoo.com.
About CrewtooCrewtoo is the world’s largest
online network of the seafaring community, with more than 110,000
members. Crewtoo was launched in 2011 by KVH Media Group, a leading
provider of commercially licensed news, music, TV, and movie
entertainment content for a wide range of industries including
maritime, retail, and hotels. KVH Media Group brands include
NEWSlinkTM, MOVIElinkTM, SPORTSlinkTM, TVlinkTM, and MUSIClinkTM.
KVH Media Group’s parent company, KVH Industries, is a leading
provider of in-motion satellite TV and communications systems,
having designed, manufactured, and sold more than 175,000 mobile
satellite antennas for applications on vessels, vehicles, and
aircraft. KVH is based in Middletown, RI, with research,
development, and manufacturing operations in Middletown, RI, and
Tinley Park, IL. The company’s global presence includes offices in
Belgium, Brazil, Cyprus, Denmark, Hong Kong, Japan, the
Netherlands, Norway, Singapore, and the United Kingdom.
KVH, Crewtoo, NEWSlink, MOVIElink, SPORTSlink,
TVlink, and MUSIClink are trademarks of KVH Industries, Inc.
For further information, please contact:
Sue Henney
Marketing Manager
KVH Media Group & Videotel
+44.151.243.1605
shenney@kvh.com
or
Phil Page, Elaborate Communications
+44.1296.682104
ppage@elabor8.co.uk
Jill Connors
Media & Communications Manager
KVH Industries, Inc.
+1.401.851.3824
jconnors@kvh.com
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