Market Leader Enables Automatic Capture of Leads From Leading Real Estate Sites Including Trulia, Realtor.com and Zillow
June 25 2013 - 7:00AM
Marketwired
Market Leader (NASDAQ: LEDR), a leader in online marketing and
technology solutions for real estate professionals, today announced
major additions to the company's Smart Lead Technology, an
innovative and powerful set of features that help Market Leader
customers engage and convert their leads -- from any source and on
any device.
In recent weeks, Market Leader has added a series of innovations
to its Smart Lead Technology. Today's enhancement enables real
estate professionals to have leads from leading websites --
including Trulia, Realtor.com, Zillow, HouseValues.com,
RealEstate.com, JustListed.com, a number of major franchise
websites, and of course the agents' own branded websites --
automatically appear in their Market Leader solution.
Smart Lead Technology is available to all Market Leader
subscribers as part of their lead-to-close software-as-a-service
(SaaS) system, including Market Leader Professional, Business
Suite, and the company's franchise partner versions.
"Market Leader is the operating system that is now used by more
than 135,000 real estate professionals to grow their business,"
said Ian Morris, CEO of Market Leader. "Smart Lead Technology
enables our customers to fill their pipeline with leads, engage
those consumers, and turn more of them into clients."
Market Leader is the only real estate marketing company with
Smart Lead Technology, and today's new release is the latest in a
series of powerful new tools for real estate professionals. Earlier
this month saw the release of Market Leader Mobile, empowering
agents to respond on-the-go from their smartphones and mobile
devices to engage their contacts with emails, calls, marketing
campaigns, and to-dos.
With its Smart Lead Technology, Market Leader provides real
estate professionals with powerful benefits and insights for all
leads, from any device, anytime, significantly increasing the
engagement and conversion rate, including the ability to:
- Work every lead in one place -- from all sources and on any
device
- Be the first agent to respond to the hottest leads with
relevant content
- Attract leads to their website with valuable neighborhood
information
- Stand out with targeted campaigns and polished marketing
materials
- Promote their brand, setting them apart from the
competition
- Transform leads into clients and clients into closings for more
income
"I advertise on Trulia as well as other national sites, and
having those leads automatically appear in my Market Leader system
in real time is great. It saves time and energy, keeps everything I
need in one place, and really gives me a tremendous advantage over
competitors," said Susan Jacobsen from Carolina Realty Group. "I
then use my Market Leader tools to drive higher engagement and
conversion from all my leads. This is just another example of how
Market Leader is on the cutting edge not just of technology but of
actual usable thoughtful technology!"
For more information about Market Leader's Smart Lead Technology
go to www.marketleader.com/smart.
About Market Leader
Market Leader, founded in 1999, provides innovative online
technology and marketing solutions for real estate professionals
across the United States and Canada. The company serves more than
135,000 real estate agents, brokerages and franchisors, offering
complete end-to-end solutions that enable them to grow and manage
their businesses. Market Leader customers earn more than twice the
median income of the typical NAR member. Market Leader's
subscription-based real estate marketing software -- including
websites, contact management, a marketing center, and lead
generation services -- is powered by Smart Lead Technology, and
helps customers generate a steady stream of prospects, plus
provides the systems and training they need to convert those
prospects into clients. In addition, the company's national
consumer real estate sites give its customers access to millions of
future home buyers and sellers, while providing consumers with free
access to the information they seek.
For more information on Market Leader visit
www.MarketLeader.com.
Press Contact: Matt Heinz Heinz Marketing for Market Leader Inc.
877-291-0006 matt@heinzmarketing.com Investor Contact: Mark Lamb
Director of Investor Relations Market Leader, Inc. 425-952-5801
markl@marketleader.com
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