The information in this preliminary prospectus is not complete and may be changed.
Neither we nor the selling securityholders may sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This preliminary prospectus is not an offer to sell these securities and is not
soliciting an offer to buy these securities in any jurisdiction where the offer or sale is not permitted.
SUBJECT TO COMPLETIONDATED MARCH 2, 2023
PRELIMINARY PROSPECTUS
AdTheorent Holding Company, Inc.
Up to 76,713,193 Shares of Common Stock
Up to 15,973,904 Shares of Common Stock Issuable Upon the Exercise of
Warrants Up to 5,432,237 Warrants
This prospectus relates to the issuance by us of up to an aggregate of 15,973,904 shares of our common stock, $0.0001 par value per share
(Common Stock), which consists of (i) up to 10,541,667 shares of Common Stock issuable upon the exercise of 10,541,667 warrants (the Public Warrants) originally issued in the initial public offering of MCAP Acquisition
Corporation, a Delaware corporation (MCAP), by the holders thereof, and (ii) up to 5,432,237 shares of Common Stock issuable upon the exercise of 5,432,237 warrants (the Private Warrants and, together with the Public
Warrants, the Warrants) originally issued in a private placement in connection with the initial public offering of MCAP (551,096 of which are subject to escrow until certain earn-out targets or
holding periods are achieved pursuant to the Business Combination Agreement (as defined below)). We will receive the proceeds from any exercise of the Warrants for cash.
This prospectus also relates to the offer and sale from time to time by (a) the selling stockholders named in this prospectus (including
their permitted transferees, donees, pledgees and other successors-in-interest) (collectively, the Selling Stockholders) of up to 76,713,193 shares of Common
Stock, consisting of (i) up to 12,150,000 shares of Common Stock, issued in a private placement to the PIPE Investors (as defined below) pursuant to the terms of separate Subscription Agreements (as defined below) in connection with the
Business Combination (as defined below), (ii) up to 5,432,237 shares of Common Stock that may be issued upon the exercise of the Private Warrants, (iii) up to 7,906,250 shares of Common Stock held by MCAP Acquisition, LLC (the
Sponsor) and its affiliates, (iv) up to 13,935,678 shares of Common Stock held by or underlying equity awards held by current or former affiliates of AdTheorent Holding Company, Inc. (AdTheorent or the
Company), (v) up to 34,064,174 shares of Common Stock held by H.I.G. GrowthAdTheorent, LLC, and (vi) up to 3,224,854 additional shares of Common Stock held by entities affiliated with Monroe Capital, LLC and (b) the
selling warrant holders named in this prospectus (including their permitted transferees, donees, pledgees and other successors-in-interest) (collectively, the
Selling Warrantholders and, together with the Selling Stockholders, the Selling Securityholders) of up to 5,432,237 Private Warrants.
We are registering the securities for resale pursuant to the Selling Securityholders registration rights under certain agreements
between us and the Selling Securityholders. Our registration of the securities covered by this prospectus does not mean that the Selling Securityholders will offer or sell any of the shares of Common Stock or Warrants registered hereby. The Selling
Securityholders may offer, sell or distribute all or a portion of their shares of Common Stock or Warrants publicly or through private transactions at prevailing market prices or at negotiated prices. We provide more information about how the
Selling Securityholders may sell the shares or Warrants in the section entitled Plan of Distribution.
We are an
emerging growth company as defined in Section 2(a) of the Securities Act of 1933, as amended (the Securities Act), and are subject to reduced public company reporting requirements. This prospectus complies with the
requirements that apply to an issuer that is an emerging growth company.
Our Common Stock and Public Warrants are listed on the Nasdaq
Capital Market (the Nasdaq) under the symbols ADTH and ADTHW, respectively. On February 27, 2023, the closing price of our Common Stock was $1.49 per share and the closing price of our Public Warrants was
$0.15 per Warrant.
See the section entitled Risk Factors beginning on page 4 of this
prospectus to read about factors you should consider before buying our securities.
Neither the Securities and Exchange Commission
nor any state securities commission has approved or disapproved of these securities or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offense.
The date of this prospectus is , 2023