Heavy Reading Uncovers Some San Surprises in Its Latest Market Perception Survey
November 24 2003 - 11:02AM
PR Newswire (US)
Heavy Reading Uncovers Some San Surprises in Its Latest Market
Perception Survey SAN buyers see Veritas Software and Cisco as the
top brands in storage networking NEW YORK, Nov. 24 /PRNewswire/ --
Heavy Reading (http://www.heavyreading.com/), the market research
division of Light Reading Inc., today published a comprehensive,
worldwide market perception study covering the storage area network
(SAN) industry. Veritas Software Corp. and Cisco Systems Inc.
earned the highest scores for market leadership from 380 SAN buyers
and users worldwide. Heavy Reading's Fall 2003 Storage Networking
Market Perception Study is a 63-page report based on an exclusive,
invitation-only survey of purchasers and users of SAN products. The
380 survey participants included managers and employees from
value-added resellers of SAN products, systems integrators,
multinational corporations, and telecom service providers.
Respondents gave their perception of 135 vendors (61 public, 74
private) in 10 product categories, identifying which companies they
recognize and consider market leaders in price, performance,
quality and reliability, and service and support. Key findings
include: -- Among SAN software providers, Veritas Software holds a
leading mindshare position with customers. -- Despite its late
entry into the SAN space, Cisco is established as a sector leader
in the eyes of customers. -- Among established storage vendors,
McData Corp. (NASDAQ:MCDTA) and EMC Corp. (NYSE:EMC) are doing the
best job of building mindshare in the SAN segment. -- Many
potential buyers of SAN products are coming from outside
long-established storage channels. -- Many big computing and
networking suppliers trying to cross over into the SAN market are
not yet perceived as strong vendors. The Heavy Reading survey was
created to measure how well each vendor in the SAN market has been
able to build mindshare with prospective buyers. The storage
networking survey is part of a larger portfolio of Heavy Reading
market perception reports, including reports on the telecom
equipment and operations support system (OSS) markets. The Heavy
Reading Fall 2003 Storage Networking Market Perception Study is
priced at $2,950. Sales contact: Dave Williams Sales Director,
Heavy Reading 415-293-8470 Press/analyst contact: Dennis Mendyk
Managing Editor, Heavy Reading 201-587-2154 About Heavy Reading
Heavy Reading is an independent market research organization
offering quantitative analysis of telecom technology to service
providers, vendors, and investors. Its mandate is to provide the
comprehensive competitive analysis needed today for the deployment
of profitable networks based on next- generation hardware and
software. DATASOURCE: Heavy Reading CONTACT: Sales - Dave Williams,
Sales Director, +1-415-293-8470, , or Press/analyst - Dennis
Mendyk, Managing Editor, +1-201-587-2154, , both of Heavy Reading
Web site: http://www.lightreading.com/ http://www.heavyreading.com/
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