Mattress Firm Hires Executive Vice President of Brand Management
June 05 2013 - 9:00AM
Business Wire
Mattress Firm, Inc., the nation’s largest specialty mattress
retailer, today announced that it has appointed Tim Oakhill as
executive vice president of brand management. In his new role, Mr.
Oakhill will oversee brand and communications strategy, development
and implementation for the growing chain.
Tim Oakhill, Executive Vice President of
Brand Management for Mattress Firm (Photo: Business Wire)
Mr. Oakhill is a 30-year marketing veteran with expertise that
spans some of the world’s largest brands in multiple product
categories. He most recently served as a consultant to Mattress
Firm, Nomaco, EmployBridge and Eitel & Armstrong, assisting in
brand strategy, planning and product development roles. Previously,
he served as EVP of marketing for the Simmons Bedding Company,
where he was responsible for North American marketing and product
strategy, worldwide licensing strategy and brand management. Prior
to joining Simmons, Mr. Oakhill served as marketing manager for
Eastman-Kodak Company and also worked for Bates Worldwide, a global
advertising and promotions firm, managing high-profile accounts
Texaco, Havoline, Wendy’s, Hormel and Murray Bicycle.
“We are delighted that Tim is joining Mattress Firm as we pursue
our goal of border-to-border and coast-to-coast store growth,” said
Steve Stagner, Mattress Firm’s chief executive officer. “Tim brings
a wealth of experience driving enterprise value through dynamic
marketing platforms, and I believe he’ll add tremendous value to
our team.”
Mr. Oakhill has more than 15 years of experience in the bedding
industry. He is a frequent speaker at marketing conferences and is
a member of the Better Sleep Council, an advisory committee for the
International Sleep Products Association (ISPA).
“Mattress Firm has created a strong brand foundation over the
years, built on its promise to customers and commitment to its
communities,” said Mr. Oakhill. “I am looking forward to
strengthening Mattress Firm’s brand presence across all channels,
helping to support the company and its reputation as it grows.”
Mr. Oakhill holds a BS in Marketing and a BA in
Journalism/Advertising from the University of South Carolina, and
an MBA from the University of Virginia.
About Mattress Firm
Houston-based Mattress Firm (NASDAQ: MFRM) is a high growth
specialty retailer, recognized as one of the nation’s largest
specialty bedding companies, offering a broad selection of both
traditional and specialty mattresses, bedding accessories and
related products from leading manufacturers. With more than 1000
stores across 28 states, Mattress Firm has the largest geographic
footprint in the United States among mattress specialty retailers.
Mattress Firm offers customers comfortable store environments,
guarantees on price, comfort and service, and highly-trained sales
professionals.
More information at www.mattressfirm.com
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