![](https://investorshub.advfn.com/uimage/uploads/2021/12/23/ygrxbmob.png)
Mobiquity Technologies, Inc.
Enters into Agreement with UNIFD to Expand Connected TV Reach for Programmatic
Adding CTV
devices like Roku, FireTv,
Samsung further
expands advertising opportunities for marketers
New York, NY / January 20th, 2022
-- InvestorsHub NewsWire -- Mobiquity
Technologies, Inc. (NASDAQ: MOBQ) (the
"Company"), a leading provider of
next-generation advertising,
today announced that
it has entered into an
agreement with UNIFD, a digital
media company focused on driving brand awareness across emerging
channels, for its programmatic
advertising placements for
Roku, FireTv, Samsung and
other Connected TV
(CTV) Devices. UNIFD, with its 275+
and ever-expanding CTV marketplace covering the nation's top news
channels, entertainment channels as well as sports, 85 million
monthly advertising opportunities and a 98% completion
rate, is known for its transparency
and ability to drive performance and brand awareness across
emerging channels. The collaboration
will allow marketers to add Roku and
other high performing CTV inventory to their programmatic media buy
and help marketers reach the users
across mobile desktop and connected TV
ecosystems.
The partnership helps Mobiquity reach audiences based on
behavioral and contextual data while also understanding patterns
from a content consumption perspective to build a more accurate
behavioral profile in real time.
As more consumers access digital content through multiple
screens and platforms, CTV is emerging as the new, premium channel
for consumers and marketers. CTV is predicted to grow exponentially
over the coming years, with ad spend projected to
reach $19
billion by the end of 2022. CTV also presents an
exciting opportunity for marketers and advertisers as it offers
unique opportunities to leapfrog traditional TV advertising.
For marketers, CTV represents an opportunity to apply data to
what is often the largest segment of their advertising investment.
In addition, the collaboration will enable marketers to measure
their advertising campaigns in a way that is not possible with
linear TV. By applying the same level of data-driven insights that
they do with their digital advertising campaigns, marketers can
compare and measure ad opportunities across channels on the open
internet in a transparent way.
"Brands need a scalable,
programmatic solution to amplify TV advertising by reaching
hard-to-find audiences across all of the devices we use to watch
video today. This partnership between UNIFD and Mobiquity provides
advertisers with the opportunity to effectively reach all TV and
digital audiences at scale," said
Dean Julia, CEO of Mobiquity Technologies.
About UNIFD
UNIFD (UNIFD.CO) is a digital media company focused on
driving brand awareness across emerging channels. UNIFD has built
an industry-leading Connected TV as well as an 'Audio Everywhere'
marketplace. www.UNIFD.co
About Mobiquity
Technologies
Mobiquity Technologies, Inc. is a next generation,
Platform-as-a-Service (PaaS) company for data and advertising. The
Company maintains one of the largest audience databases available
to advertisers and marketers through its data services division.
Mobiquity Technologies' Advangelists subsidiary
(www.advangelists.com) provides programmatic advertising
technologies and insights on consumer behavior. For more
information, please visit: https://mobiquitytechnologies.com/
Safe Harbor
Statement
This press release contains
forward-looking statements. These statements are made under the
"safe harbor" provisions of the U.S. Private Securities Litigation
Reform Act of 1995. Statements that are not historical facts,
including statements about the Company's beliefs and expectations,
are forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties, and a number of factors could
cause actual results to differ materially from those contained in
any forward-looking statement. In some cases, forward-looking
statements can be identified by words or phrases such as "may",
"will," "expect," "anticipate," "target," "aim," "estimate,"
"intend," "plan," "believe," "potential," "continue," "is/are
likely to" or other similar expressions. Further information
regarding these and other risks, uncertainties or factors is
included in the Company's filings with the SEC. All information
provided in this press release is as of the date of this press
release, and the Company does not undertake any duty to update such
information, except as required under applicable law.
Mobiquity Technologies, Inc.
Investor Relations
TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com