Mobiquity Technologies and Optical Near ME Rollout Joint Marketing Program to Eye Care Industry with Next-Generation Marketing Solutions
August 01 2023 - 7:00AM
Mobiquity Technologies, Inc. (NASDAQ: MOBQ) (the “Company”), a
leading provider of next-generation data intelligence and
advertising technology solutions, and Optical Near ME, a SellSMART
Not Hard division pioneering in AI, community development, and
immersive technologies, today announce the rollout of their joint
marketing program.
Since announcing the strategic alliance on July 18, 2023, ten
optical care enterprises in the U.S. have embraced Mobiquity’s
Audience Resolution Services, a set of innovative tools that
empower businesses with robust data visualization capabilities. The
technology offers insights into audiences visiting their digital
platforms, enabling a better understanding of their customers, and
tailoring their message to drive higher conversions of current
visitors and attract new ones.
Central to this disruptive collaboration is the development of a
platform co-created by Mobiquity and Optical Near Me, featuring
innovative shared revenue models. These models allow
forward-thinking optical businesses to shift their digital presence
and transactions towards their customers' preferred channels and
native environments. By unlocking innovative channels such as the
metaverse, AR try-on, and physical delivery systems, modern optical
dispensing can be revolutionized, helping local optical retail
businesses regain their strength and attract traffic back to local
stores.
The 2023 Vision Council inSights Report, estimated approximately
48,000 physical eyecare centers in the U.S., with roughly half
being small and medium-sized enterprises. The collaboration between
Mobiquity and Optical Near ME targets these businesses and aims to
disrupt the $76 billion-dollar industry.
Charlene Nichols, Founder of Optical Near ME, shared her
thoughts on the partnership, "We're excited to harness the power of
AI and cutting-edge immersive technologies alongside Mobiquity's
data and advertising pedigree to create a seamless and effective
marketing solution for independent eyecare providers. We are
bringing affordable marketing technologies at scale and can help
thousands of small and medium-sized eye care centers not only
compete but outshine the big players, with marketing packages
starting as low as $3,000/month."
Dean Julia, CEO of Mobiquity Technologies, stated, "This
collaboration will empower eyecare businesses with the tools they
need to succeed in this rapidly evolving landscape. Most of these
businesses could not afford to navigate this terrain independently,
considering the technological cost, as well as the required
expertise. We offer them the opportunity to focus on their eye care
services while we manage the rest."
The data scientists from Mobiquity and experts from Optical Near
Me jointly identified numerous blind spots in the perception of
today's eyecare business owners. The rapid changes in media buying
driven by AI have made professional marketing a necessity rather
than an option. The partnership between Mobiquity and Optical Near
Me paves the way for businesses trying to identify, understand and
reach their target audience.
About Mobiquity TechnologiesMobiquity
Technologies, Inc. (NASDAQ: MOBQ) is a next-gen,
Platform-as-a-Service (PaaS) company for data and advertising
technology solutions. The Company maintains one of the largest
audience databases available to advertisers and marketers through
its subsidiaries. Mobiquity Technologies’ current platforms;
Advangelists (www.advangelists.com) and MobiExchange
(www.mobiexchange.com) provide programmatic advertising
technologies, data insights on consumer behavior, automated ad copy
and omni-channel delivery options. For more information, please
visit: www.mobiquitytechnologies.com.
About Optical Near MEOptical Near ME
(www.opticalnearme.com) is a division of SellSMART Not Hard, LLC
(www.sellsmart-nothard.com). They have built a robust Commstech
stack with a core focus on AI, community development, and emerging
immersive technologies.
Safe Harbor StatementThis press release
contains forward-looking statements. These statements are made
under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. Statements that are not historical
facts, including statements about the Company's beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties, and a number
of factors could cause actual results to differ materially from
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such as "may," "will," "expect," "anticipate," "target," "aim,"
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information regarding these and other risks, uncertainties or
factors is included in the Company's filings with the SEC. All
information provided in this press release is as of the date of
this press release, and the Company does not undertake any duty to
update such information, except as required under applicable
law.
Mobiquity Technologies, Inc. Investor
Relations:
Columbia Marketing
GroupEmail: john@TheColumbiaMarketingGroup.comPhone:
646-736-1900
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