NRC Health launches metric to measure and grow healthcare consumer loyalty
September 22 2017 - 4:00PM
NRC Health, the leading provider of patient and consumer insights
and healthcare performance-improvement solutions, has launched the
healthcare industry’s first holistic metric for measuring consumer
loyalty: the NRC Health Loyalty Index. The Loyalty Index enables
hospitals and healthcare systems to develop informed marketing
strategies, drive patient acquisition, and enhance consumer
loyalty.Hospitals and healthcare systems who rely solely on a
single metric to evaluate loyalty, such as patient experience
scores, can miss the complete picture. One-dimensional views
minimize opportunities to understand a healthcare consumer’s
complete journey, including brand awareness and need, or motivation
to use their brand over others. The NRC Health Loyalty Index,
comprised of seven key attributes of the healthcare journey,
provides a 360° view of healthcare consumer loyalty.The Loyalty
Index strengthens strategic healthcare decision-making. It provides
marketers a unified way to assess and track brand strengths and
weaknesses, benchmark against peers, and identify emerging trends
in consumer behavior. With new insight, marketers now have the
ability to proactively implement change, prove marketing ROI, and
ultimately increase market share.Brian Wynne, General Manager of
Market Insights for NRC Health, said: “The development of the NRC
Health Loyalty Index is a meaningful step towards defining and
quantifying loyalty in healthcare. We are proud to be at the
forefront in helping our partners understand the needs of the
communities they serve and transform the way they deliver care.”The
NRC Health Loyalty Index is powered by the NRC Health Market
Insights solution. Market Insights provides marketers and
strategists with the nation’s largest syndicated healthcare
consumer database, capturing insights from 300,000+ consumers
annually in more than 300 markets across the U.S.To learn more
about the NRC Health Loyalty Index, stop by booth #601 at SHSMD,
September 24-27 in Orlando, FL, and booth #30 at HCIC, October
23-25 in Austin, TX.
About NRC HealthNRC
Health (NASDAQ: NRCIA and NRCIB) has helped healthcare
organizations illuminate and improve the moments that matter to
patients, residents, physicians, nurses, and staff for 35 years.
Our empathetic heritage, proprietary methods, and holistic approach
enable our partners to better understand the people they care for
and, in turn, design experiences that inspire loyalty and trust.For
more information, call 1-800-388-4264, write
to info@nrchealth.com, or visit www.nrchealth.com.
Attachments:
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/fe7ec2e2-ced5-42dc-8503-6c6b079e652e
Kristine German
NRC Health
4024752525
kgerman@nrchealth.com
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