Porsche Motorsport Appoints NetApp as Exclusive Intelligent Data Infrastructure Partner
June 04 2024 - 7:00AM
Business Wire
NetApp expands relationship with Porsche
Motorsport to provide holistic data solutions that boost
performance on the track
NetApp® (NASDAQ: NTAP), the intelligent data infrastructure
company, today announced that it has expanded its relationship with
Porsche Motorsport to become the exclusive Intelligent Data
Infrastructure partner, accelerating access to Porsche Motorsport’s
data to drive strategic decision-making on the track. This
expansion also creates a new relationship between NetApp and Team
Porsche Penske Motorsport in the IMSA WeatherTech SportsCar
Championship (IWSC) and World Endurance Championship (WEC), as well
as continued support for the TAG Heuer Porsche Formula E Team.
While working with NetApp, the TAG Heuer Porsche Formula E Team
has earned four victories in the 2023-2024 Formula E season,
putting the team in a competitive position for the season. NetApp’s
approach to racing data, via its intelligent data infrastructure,
gives the Formula E team real-time access to the data Porsche needs
to inform race strategy, support data-driven decision making, and
improve outcomes. For example, data-driven simulations help the
team pick the best moment to activate the team’s signature Formula
E Attack Mode, which unlocks an additional 50 kilowatts of engine
power for a well-timed burst of extra speed. With the expanded
partnership, Team Porsche Penske Motorsport will leverage NetApp
technology in North America to share and analyze the data it needs
to drive similar complex decisions in the IWSC and WEC.
“Racing is the ultimate test for technology because speed is
literally the name of the game. Only a data infrastructure that’s
intelligent can deliver data fast enough to help motorsports teams
earn a victory lap,” said Gabie Boko, Chief Marketing Officer at
NetApp. “Motorsports generate massive amounts of data during and
even before a race that helps them develop their race strategy and
respond to changing conditions. The Porsche Motorsport teams need
reliable and instantaneous access to their data to stay
competitive. As the leader in unified data storage, NetApp is
uniquely positioned to help Porsche Motorsport share and analyze
its data across its complex and high-performance IT environment
wherever and whenever they need it, from the garage to the
track.”
With this partnership, Porsche Motorsport can access its data in
real time, supporting driver and team performance by leveraging
NetApp’s market-leading capabilities, including:
- Cloud Volumes ONTAP: This offering creates a consistent
storage experience for Porsche Motorsport across its hybrid cloud
environment, allowing all of the team’s data to be consolidated in
the cloud, but accessed anywhere it is needed.
- BlueXP: Porsche Motorsport uses this software to create
a single control plane for managing its data across its hybrid
cloud environment, including the capability to create local copies
of datasets to conduct low-latency analysis for real-time,
trackside decision making.
- Cloud Backup: Using this capability protects the
significant investment of time, money, and expertise Porsche
Motorsport has put into creating its data by ensuring high
availability and cyber resiliency.
“Motorsports are more about technology than almost anything
else. A skilled driver is only as good as the vehicle and race
strategy can empower them to be,” said Carlo Wiggers, Director Team
Management, Business Relations, and Esports at Porsche Motorsport.
“NetApp helps us shine by powering the intelligent data
infrastructure that moves our data to the exact place where it will
be the most useful. Our teams travel around the world for race
events but still need a connection to the data generated by our
home base in Germany. NetApp has proven time and again that it can
deliver that data reliably and speedily, giving us the confidence
to expand our partnership to include the IWSC and WEC events in
North America.”
Additional Resource
- TAG Heuer Porsche Formula E Team and NetApp: Cloud-enabled,
Lightning Fast
About NetApp
NetApp is the intelligent data infrastructure company, combining
unified data storage, integrated data services, and CloudOps
solutions to turn a world of disruption into opportunity for every
customer. NetApp creates silo-free infrastructure, harnessing
observability and AI to enable the industry’s best data management.
As the only enterprise-grade storage service natively embedded in
the world’s biggest clouds, our data storage delivers seamless
flexibility. In addition, our data services create a data advantage
through superior cyber resilience, governance, and application
agility. Our CloudOps solutions provide continuous optimization of
performance and efficiency through observability and AI. No matter
the data type, workload, or environment, with NetApp you can
transform your data infrastructure to realize your business
possibilities. Learn more at www.netapp.com or follow us on
X, LinkedIn, Facebook, and
Instagram.
NETAPP, the NETAPP logo, and the marks listed at
www.netapp.com/TM are trademarks of NetApp, Inc. Other
company and product names may be trademarks of their respective
owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20240604479993/en/
Media Contact: Kenya Hayes NetApp
kenya.hayes@netapp.com
Investor Contact: Kris Newton NetApp
kris.newton@netapp.com
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