Natrol(R) Ranked Top Selling Brand in Specialty Dietary Supplements: Melatonin, Ester-C(R), DHEA and 5-HTP
May 25 2006 - 8:00AM
Business Wire
Natrol, Inc. (NASDAQ:NTOL), a leading manufacturer and distributor
of nationally branded nutritional products, is the top selling
brand of melatonin, Ester-C, DHEA and 5-HTP in U.S. drug stores,
according to Information Resources Inc.'s (IRI) 52-week InfoScan
tracking dollar sales data gathered through April 16, 2006. IRI is
a global provider of enterprise market information solutions for
the consumer packaged goods, retail, and healthcare industries. "We
are pleased with our company's performance in the dietary
supplements market as it is represented in the latest IRI data,"
said Wayne Bos, President and Chief Executive Officer, Natrol, Inc.
"These top rankings directly reflect the success of the Natrol
brand and the quality of our products. As consumers strive for
healthier lives, they are demonstrating their choice in purchasing
Natrol brand products." Natrol brand melatonin products accounted
for more than one-third of melatonin category sales in the past
year. The body naturally releases melatonin in response to changes
in light, with melatonin levels rising at night. The Natrol brand
offers a full line of melatonin products to help promote healthy
sleep patterns(a). Natrol 5-HTP products, which represent 89% share
of market, promote balanced serotonin levels to help enhance mood
and control appetite(a). Natrol DHEA products have successfully
captured more than 77% of the market. Found naturally in the body,
DHEA usually reaches peak levels in early adulthood, then steadily
decreases as we age(a). In addition, Natrol has secured one-quarter
of the Ester-C market. Natrol Ester-C is a unique form of Vitamin C
containing naturally occurring metabolites. It uses a patented
manufacturing process to neutralize the pH, making Ester-C gentle
on the digestive system(a). Natrol consistently employs high GMP
(Good Manufacturing Practice) standards and rigorous Quality
Assurance practices. Natrol melatonin, Ester-C, DHEA, and 5-HTP can
be found in independent health food and most drug and mass market
stores, as well as online at www.natrol.com. (a) This statement has
not been evaluated by the Food and Drug Administration. This
product is not intended to diagnose, treat, cure or prevent any
disease. Ester-C is a licensed trademark of Zila Nutraceuticals,
Inc. About Natrol Founded in 1980, Natrol, Inc. (NASDAQ:NTOL) is a
diversified nutrition company that manufactures and markets
premium-branded nutritional products, functional teas and sports
fitness products under the Natrol(R), Laci Le Beau(R) and Prolab(R)
brands, respectively. Natrol markets more than 200 nutritional
products designed to meet a wide range of consumer needs. The
products are available at more than 54,000 food, drug, mass market
and independent health food stores, catalogs and Internet sites,
gyms and specialty stores nationally and in select foreign
countries. For more information, visit www.natrol.com.
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