Goldman Sachs, Nielsen//NetRatings and Harris Interactive Launch Sixth Annual Holiday eSpending Report
November 08 2006 - 3:14PM
PR Newswire (US)
Survey results will shed light on consumers' online shopping habits
and preferences, including top sites, purchases and dollars spent
ROCHESTER, N.Y. and NEW YORK, Nov. 8 /PRNewswire/ -- Goldman, Sachs
& Co., Nielsen//NetRatings and Harris Interactive(R) today
announced that they will collaborate on their sixth annual Holiday
eSpending Report, conducting weekly surveys throughout November and
December 2006. Approximately 1,000 U.S. adults (online shoppers
from Harris Interactive's online panel) will be asked about their
online holiday shopping habits, from when and where they shop, to
how much they spend and what they buy. The results of these surveys
offer invaluable insight into consumer attitudes and behavior
during the most critical season for retailers. Previous years'
survey results indicated the consumer's growing preference for the
convenience and flexibility of shopping online, even late into the
holiday season, as well as the broad product selection. "The sixth
annual eSpending survey will enable us to assess online consumer
spending levels, drivers of preference and levels of satisfaction
throughout the holiday season. While we expect this year's survey
to confirm a continuation of strong secular growth for e-commerce
industry sales, we also think the advent of a more sophisticated
online buyer could drive greater fragmentation, more switching and
less loyalty," said Anthony Noto, Internet and entertainment
analyst, Goldman Sachs. What to expect in 2006 We believe that
online retail will continue its growth trajectory during the 2006
holiday season, as dollars continue to migrate from traditional
brick and mortar stores to multi-channel and Web-only retailers.
Among multi-channel retailers, the most successful will be those
that leverage their physical stores to provide their customers with
greater choice. For example, companies whose Web sites display
in-store product availability and offer store pick-up will
capitalize on the advantages of each channel. Online-only retailers
will also seek to capture holiday spending and will compete on a
variety of fronts -- including extensive selection, unique or
exclusive products, price, and customer service. "We're confident
that we will see the majority of seasoned online shoppers return to
the Internet this season to easily locate a broad array of products
to complete their holiday purchases," said Heather Dougherty,
senior retail analyst, Nielsen//NetRatings. "Product-related
content, such as consumer- created reviews and ratings will be
prevalent on many retail sites, offering potential buyers
additional information from their peers before they make a
purchase." Highlights of the 2005 online holiday shopping season
"In 2005, our results showed consumer satisfaction reaching a peak
with 64 percent of shoppers saying they were satisfied with the
online shopping experience, and only six percent saying they were
dissatisfied," commented Karen Chiarelli, vice president of
technology and telecommunications research at Harris Interactive.
"To maintain these high levels of satisfaction, retail sites must
continue to deliver on the perceived benefits of online shopping --
including low prices (as compared to in-store) and offering a wide
selection of products." Last year's survey projections revealed
online holiday spending reached a record $30.1 billion in 2005,
excluding travel, growing 30 percent over the previous year.
Apparel/Clothing was the No. 1 product category among online
holiday shoppers in 2005, drawing $5.3 billion in revenue and
increasing 42 percent over the previous year. Computer
hardware/peripherals and Consumer electronics ranked No. 2 and 3
among online shoppers, garnering $4.8 billion each and increasing
126 and 109 percent year-over-year, respectively. About Goldman
Sachs Goldman Sachs is a leading global investment banking,
securities and investment management firm that provides a wide
range of services worldwide to a substantial and diversified client
base that includes corporations, financial institutions,
governments and high net worth individuals. Founded in 1869, it is
one of the oldest and largest investment banking firms. The firm is
headquartered in New York and maintains offices in London,
Frankfurt, Tokyo, Hong Kong and other major financial centers
around the world. About Nielsen//NetRatings NetRatings, Inc.
(NASDAQ:NTRT) delivers leading Internet media and market research
solutions, marketed globally under the Nielsen//NetRatings brand.
With high quality, technology-driven products and services,
Nielsen//NetRatings is the global standard for Internet audience
measurement and premier source for online advertising intelligence,
enabling clients to make informed business decisions regarding
their Internet and digital strategies. The Nielsen//NetRatings
portfolio includes panel-based and site- centric Internet audience
measurement services, online advertising intelligence, user
lifestyle and demographic data, e-commerce and transaction metrics,
and custom data, research and analysis. For more information,
please visit http://www.nielsen-netratings.com/. About Harris
Interactive(R) Harris Interactive is the 12th largest and
fastest-growing market research firm in the world. The company
provides research-driven insights and strategic advice to help its
clients make more confident decisions which lead to measurable and
enduring improvements in performance. Harris Interactive is widely
known for The Harris Poll, one of the longest running, independent
opinion polls and for pioneering online market research methods.
The company has built what it believes to be the world's largest
panel of survey respondents, the Harris Poll Online. Harris
Interactive serves clients worldwide through its United States,
Europe and Asia offices, its wholly-owned subsidiary Novatris in
France and through a global network of independent market research
firms. The service bureau, HISB, provides its market research
industry clients with mixed-mode data collection, panel development
services as well as syndicated and tracking research consultation.
More information about Harris Interactive may be obtained at
http://www.harrisinteractive.com/. To become a member of the Harris
Poll Online and be invited to participate in online surveys,
register at http://go.hpolsurveys.com/PR. Press Contacts: Goldman
Sachs Ed Canaday 212-357-0005 Nielsen//NetRatings Suzy Bausch
408-941-2965 Harris Interactive Nancy Wong 585-214-7316 Editor's
Note: Please source data to Goldman Sachs, Nielsen//NetRatings and
Harris Interactive. DATASOURCE: Harris Interactive CONTACT: Ed
Canaday of Goldman Sachs, +1-212-357-0005, ; or Suzy Bausch of
Nielsen//NetRatings, +1-408-941-2965, ; or Nancy Wong of Harris
Interactive, +1-585-214-7316, Web site:
http://www.harrisinteractive.com/
http://www.nielsen-netratings.com/
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