Adobe CEO: No Interest In Entering Ad Network Business
October 22 2009 - 1:53PM
Dow Jones News
Adobe Systems Inc. (ADBE) doesn't plan to use the pending
acquisition of Omniture Inc. (OMTR) to move into generating revenue
through online advertising, the company's chief executive said
Thursday.
"Adobe will never be in the business of (serving) ads," Shantanu
Narayen told attendees at the Web 2.0 summit in San Francisco.
Adobe recently agreed to acquire Utah-based Omniture, which
focuses on measuring and analyzing Web traffic, for $1.8 billion.
The deal brings creative software maker Adobe into this market for
the first time in a significant way.
Narayen said, however, that he didn't envisage Adobe beginning
to compete with the major players who make money by showing
Internet advertising, such as Google Inc. (GOOG), Microsoft Corp.
(MSFT), or Yahoo Inc. (YHOO).
"Our business model is about making sure we have [a] reliable
environment across multiple operating systems and we'll monetize it
through our tools and the services we offer," he said.
The Omniture acquisition is awaiting regulatory clearance.
Jessica Hodgson, Dow Jones Newswires; 415-439-6455;
jessica.hodgson@dowjones.com
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