LOS ANGELES,
March 25, 2013
/PRNewswire/ -- OraSure Technologies, Inc.
(NASDAQ:OSUR), maker of the OraQuick® In-Home HIV Test, announced
today the launch of a nationwide awareness campaign to encourage
everyone to learn their HIV status. The campaign, "Make Knowing
Your Thing Today" asks people across the country to share their
story about their decision to test for HIV.
(Photo:
http://photos.prnewswire.com/prnh/20130325/PH82934-a )
(Photo:
http://photos.prnewswire.com/prnh/20130325/PH82934-b )
Earvin "Magic" Johnson has teamed with OraSure to kick off
this campaign today, sharing his story of knowing, and encouraging
others to do the same.
The OraQuick® In-Home HIV Test is the first ever in-home
rapid infectious disease test made available directly to consumers.
Launched in October 2012, the test
detects antibodies to both HIV-1 and HIV-2 with an oral swab,
providing a confidential in-home testing option with results in as
little as 20 minutes. It is available in most national drugstore
and mass merchandiser retail outlets nationwide and online at
OraQuick.com.
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Media
Contact:
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Jennifer
Moritz
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Zer0 to
5ive for OraSure Technologies
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917-748-4006
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jmoritz@0to5.com
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SOURCE OraSure Technologies, Inc.