PEET Peets Coffee & Tea, Inc. (MM)

EMERYVILLE, Calif., April 19 /PRNewswire-FirstCall/ -- Peet's Coffee & Tea, Inc. (NASDAQ:PEET), a specialty coffee roaster and marketer, today announced that it will be reporting its first quarter 2006 earnings results on Tuesday, May 2, 2006, via conference call. The teleconference call will begin at 2 p.m. PT/5 p.m. ET and can be accessed by calling 1-800-289-0494 and using access code 2419072. The call will be simultaneously Webcast on Peet's Web site at http://www.peets.com/. A news release outlining the financial results will be distributed publicly one hour prior to the call. A replay of the teleconference will be available at 5 p.m. PT/8 p.m. ET through 11:59 p.m. ET on May 8, 2006 at 1-888-203-1112 or 1-719-457-0820, using access code 2419072. It will also be archived at http://investor.peets.com/medialist.cfm through May 2, 2007. About Peet's Coffee & Tea, Inc. Founded in Berkeley, Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee for home and office enjoyment. Peet's fresh-roasted coffee, hand-selected tea and related items are sold in several distribution channels including specialty grocery and gourmet food stores, online and mail order, office and restaurant accounts and company-owned stores throughout the United States. Peet's is committed to strategically growing its business and to maintaining a unique culture and focus on customer satisfaction. For information about Peet's Coffee & Tea, Inc., visit http://www.peets.com/ or call 1-800-999-2132. Peet's Coffee & Tea, Inc. shares are traded under the symbol PEET. DATASOURCE: Peet's Coffee & Tea, Inc. CONTACT: media, Jennifer Strasburg of Weber Shandwick, +1-415-248-3436, or , for Peet's Coffee & Tea, Inc.; or investors, Maria Butler-Hadas of Peet's Coffee & Tea, Inc., +1-510-594-2196, or Web site: http://www.peets.com/

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