- Current report filing (8-K)
September 27 2010 - 3:16PM
Edgar (US Regulatory)
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
8-K
CURRENT
REPORT
Pursuant
to Section 13 or 15(d) of the
Securities
and Exchange Act of 1934
Date of
Report (Date of earliest event reported): September 27, 2010
Peet's Coffee &
Tea, Inc.
(Exact
Name of Registrant as Specified in Its Charter)
Washington
|
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0-32233
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91-0863396
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(State of jurisdiction)
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(Commission File No.)
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(IRS Employer Identification No.)
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1400 Park
Avenue
Emeryville,
California 94608-3520
(Address
of principal executive offices and zip code)
Registrant's
telephone number, including area code: (510) 594-2100
Check the
appropriate box below if the Form 8-K filing is intended to simultaneously
satisfy the filing obligation of the registrant under any of the following
provisions:
o
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Written
communications pursuant to Rule 425 under the Securities Act (17 CFR
230.425)
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o
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Soliciting
material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
240.14a-12)
|
o
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Pre-commencement
communications pursuant to Rule 14d-2(b) under the Exchange Act (17
CFR 240.14d-2(b))
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o
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Pre-commencement
communications pursuant to Rule 13e-4(c) under the Exchange Act (17
CFR 240.13e-4(c))
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SECTION
7 – Regulation FD Disclosure
Item 7.01 Regulation FD
Disclosure.
On
September 27, 2010, Peet's Coffee & Tea, Inc. (the "Company") announced via
press release that
in response to
the rise in Arabica coffee prices since the beginning of this year, it will
raise the price on drinks and beans sold in Peet’s stores
. The Company
also reaffirmed its fiscal 2010 diluted earnings per share target. A
copy of the press release is furnished as Exhibit 99.1 to this
report.
The
information in this Item 7.01 (including the exhibit hereto) relating to this
announcement shall not be deemed “filed” for purposes of Section 18 of the
Securities Exchange Act of 1934, as amended (the “Exchange Act”), or subject to
the liabilities of that section, and shall not be incorporated by reference in
any filing under the Securities Act of 1933, as amended, or the Exchange
Act.
SECTION
9 - Financial Statements and Exhibits
Item 9.01
Financial Statements and Exhibits.
(d)
Exhibits.
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Exhibit
No.
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Description
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99.1
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Press
Release dated September 27, 2010
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SIGNATURE
Pursuant
to the requirements of the Securities Exchange Act of 1934, Peet's Coffee &
Tea, Inc. has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.
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Peet's
Coffee & Tea, Inc.
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Dated:
September 27, 2010
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By:
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/s/
Thomas Cawley
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Thomas
Cawley
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Chief
Financial Officer
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Exhibit
Number
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Description
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99.1
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Press
release dated
September
27
,
2010
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