DENVER, Oct. 13 /PRNewswire/ -- Sheraton Denver Downtown
Hotel and Peet's Coffee & Tea, Inc., (Nasdaq: PEET), the
premier specialty coffee and tea company in the U.S., today
announce a new partnership with the grand opening of a full-service
Peet's Coffee & Tea outlet, owned and operated by the Sheraton
Denver Downtown Hotel.
To celebrate the opening, the hotel is giving 100% of proceeds
from all Peet's Coffee & Tea sales on October 13, from 1:00 p.m.
to 3:00 p.m., to the Pink Tie Affair, benefiting the
Denver Metropolitan Affiliate Susan G. Koman for the Cure. The
annual Pink Tie Affair will be held at the Sheraton Denver
Downtown Hotel on November 6.
"We are pleased to offer the Peet's Coffee & Tea experience
to our hotel guests and Denver
neighbors," states Mike Ehmann,
Sheraton Denver Downtown Hotel General Manager. "We take pride in
having our grand opening benefit a cause that is dear to our
associates and the community alike."
The Peet's coffee experience features hand-crafted beverages and
the freshest, artisan-roasted whole bean coffee available. Under
Peet's licensing program, the Sheraton location showcases Peet's
signature retail store design as well as a selection of Peet's
deep-roasted coffees, which are hand roasted daily to ensure
superior freshness.
Peets Coffee & Tea is located at the Sheraton Denver
Downtown Hotel, on the 16th Street Pedestrian Mall, at 1550 Court
Place. Peet's is open daily 6 a.m. –
6 p.m.
ABOUT PEET'S COFFEE & TEA, INC.
Peet's Coffee & Tea, Inc., (PEET), is the premier specialty
coffee and tea company in the United
States. The company was founded in 1966 in Berkeley, Calif. by Alfred Peet. Peet was an early tea
authority who later became widely recognized as the grandfather of
specialty coffee in the U.S. Today, Peet's Coffee & Tea offers
superior quality coffees and teas in multiple forms, by sourcing
the best quality coffee beans and tea leaves in the world, adhering
to strict high quality and taste standards, and controlling product
quality through its unique direct store delivery selling and
merchandising system. Peet's is committed to strategically growing
its business through many channels while maintaining the
extraordinary quality of its coffees and teas. For more information
about Peet's Coffee & Tea, Inc. visit www.peets.com.
SOURCE Sheraton Denver Downtown Hotel
Copyright . 13 PR Newswire