Peet’s Coffee & Tea Offers Quick and Convenient Payment Options With Google Wallet and MasterCard® PayPass™
October 11 2011 - 7:45AM
Business Wire
Peet’s Coffee & Tea, the premier specialty coffee and tea
company, announced today that it will begin accepting payments made
with cards loaded into Google Wallet and MasterCard® PayPass™
contactless cards at all of its company-owned locations by the end
of October 2011.
In addition to accepting traditional magnetic-stripe cards for
payment, Peet’s customers can pay for their purchases by simply
tapping either their NFC-enabled smartphone that has been loaded
with the Google Wallet app, or other contactless payment devices on
any MasterCard PayPass-enabled terminal at the register for faster
transactions and greater payment flexibility. Google Wallet is a
smartphone application that allows the phone to function as a
wallet. It securely stores virtual versions of the user’s existing
plastic cards, and the app uses NFC technology to make secure
payments with the tap of a mobile phone.
“I’m thrilled that we’re able to embrace this new technology,
because it’s an opportunity for us to engage with our customers in
new ways,” said Kay Bogeajis, Peet’s Vice President of Retail. “In
the short term, our customers can use the cards in their Google
Wallet app with their NFC-enabled smartphones to pay for Peet’s
handcrafted espresso beverages, artisanal coffees, teas and
merchandise without reaching into their wallets for cash or credit
cards. In the longer term, we hope to use this technology to
strengthen the loyalty of our existing Peet’s fans by incorporating
new ways of connecting with them, and build relationships with
people who haven’t yet been introduced to Peet’s.”
Eighteen Peet’s stores in and around San Francisco and San Jose
already accept payments from customers through NFC-enabled
smartphones and plastic MasterCard cards that are enabled with
PayPass™ technology. NFC readers will be installed on all registers
at the remaining Peet’s retail locations nationwide by the end of
October. For a complete list of Peet’s retail locations, visit
www.peets.com/stores/store_locator.asp.
About Peet’s Coffee & Tea, Inc.
Peet’s Coffee & Tea, Inc. (NASDAQ:PEET) is the premier
specialty coffee and tea company in the United States. The company
was founded in 1966 in Berkeley, Calif. by Alfred Peet. Peet was an
early tea authority who later became widely recognized as the
grandfather of specialty coffee in the U.S. Today, Peet’s Coffee
& Tea offers superior quality coffees and teas in multiple
forms, by sourcing the best quality coffee beans and tea leaves in
the world, adhering to strict high-quality and taste standards, and
controlling product quality through its unique direct store
delivery selling and merchandising system. Peet’s is committed to
strategically growing its business through many channels while
maintaining the extraordinary quality of its coffees and teas. For
more information about Peet’s Coffee & Tea, Inc., visit
www.peets.com.
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