NEW
YORK, Aug. 22, 2023 /PRNewswire/ -- Peloton
(NASDAQ: PTON) and the University of
Michigan announce a partnership to support the fitness
ambitions of Michigan students,
alumni, and fans. The agreement brings one of the preeminent brands
in college sports together with the world's creator and leader in
connected fitness. The partnership, which was negotiated by
LEARFIELD – a media and technology services leader in
intercollegiate athletics – and LEARFIELD's Michigan Sports
Properties, will designate Peloton as the official Connected
Fitness Partner of University of
Michigan Athletics.
The innovative collaboration will bring a first-of-their kind
co-branded Peloton Bikes to the football sidelines to replace the
aerobic bikes currently used by players at the Big House.
Co-branded Peloton Bikes will also be utilized in various Michigan
Athletics training facilities (not available for purchase). Peloton
will support University of Michigan
football, basketball, hockey, and Olympic Sports teams and fans
with fitness instruction, co-branded content, and in-venue
activations. Michigan Football Cinematic Game Recaps on MGoBlue.com
and social platforms will be powered by Peloton. Additionally,
Peloton will sponsor "The Maize Rage," the student cheering section
at Michigan men's and women's
basketball games.
Peloton will also integrate Michigan student-athlete influencers in an
expanded name, image and likeness (NIL) campaign to better reach
students, alumni, and fans to build brand awareness, drive
participation in promotional activities, and inspire them to pursue
their fitness ambitions.
"We're pleased to partner with Peloton as its first collegiate
activation," said Warde Manuel, the
Donald R. Shepherd Director of Athletics. "We look forward to
collaborating with Peloton and LEARFIELD on projects ranging from
beneficial opportunities for our student-athletes to enhanced
membership possibilities and content for the entire U-M
community."
"Peloton is excited to be an official partner of University of Michigan Athletics," said
Dion Camp Sanders, Chief Emerging
Business Officer. "Exercise, fitness, and sports are such an
important part of the college experience and the physical and
mental health of students. We're proud to be a part of their
journey and to bring amazing access and experiences to students and
alumni."
The marquee partnership will bring the magic of the Peloton
experience to the university campus, with Michigan students receiving concessionary
pricing to access Peloton's App One tier ($6.99/month).Via App One, students can access
Peloton Instructors' expertise and inspiration across nine of the
brand's 16 modalities of fitness and based on their needs, goals,
music taste, experience level, and schedule.
"We are thrilled to deliver this first-of-its kind partnership
that brings together two incredibly passionate and loyal audiences
– our dedicated Michigan fans and
the devoted Peloton community," said Jennifer Cadicamo, Vice President and General
Manager of Michigan Sports Properties. "We look forward to working
with the leader in connected fitness to connect Peloton to
Michigan students, alumni and
fans."
Peloton is committed to working with LEARFIELD and the
University of Michigan to continue to
evolve the partnership and expand its reach through the power of
college sports.
About Peloton
Peloton (NASDAQ: PTON), provides Members
with expert instruction, and world class content to create
impactful and entertaining workout experiences for anyone, anywhere
and at any stage in their fitness journey. At home, outdoors,
traveling, or at the gym, Peloton brings together immersive
classes, cutting-edge technology and hardware, and the Peloton App
with multiple tiers to personalize the Peloton experience [with or
without equipment]. Founded in 2012 and headquartered in
New York City, Peloton has nearly
7 million Members across the US, UK, Canada, Germany, and Australia. For more information,
visit www.onepeloton.com.
About Michigan Athletics
The mission of the
University of Michigan is to serve the
people of Michigan and the world
through preeminence in creating, communicating, preserving, and
applying knowledge, art, and academic values and in developing
leaders and citizens who will challenge the present and enrich the
future. Ranked as the country's number one public research
university, the University of Michigan
offers more than 275 degree programs across 19 schools and
colleges. With more than 48,000 students on the Ann Arbor campus hailing from 50 states and
139 countries, Michigan's Go Blue
Guarantee tuition program guarantees free tuition for families with
incomes $65,000 and under. One out of
every four in-state undergraduates pay no tuition to attend the
University.
Michigan athletic teams have
claimed 57 team national championships and 329 individual national
champions over the years, beginning with football's 1901 national
title. The history of Michigan
athletics includes the famous winged helmet, 415 Big Ten Conference
championship teams, 172 Academic All-Americans, 183 Olympic medals,
and much more.
#GoBlue
About LEARFIELD and Michigan Sports
Properties
LEARFIELD is a media, data, and technology
services leader in intercollegiate athletics. Its locally
based Michigan Sports Properties team is solely dedicated
to representing University of Michigan
Athletics. LEARFIELD unlocks the value of college sports for brands
and fans through an omnichannel platform with innovative content
and commerce solutions. LEARFIELD services include trademark
licensing and branding; collegiate sports properties' multimedia
sponsorship management; NIL solutions; publishing, audio, digital
and social media; data analytics and insights; ticketing software;
and ticket sales, premium seating, and fundraising services;
campus-wide business and sponsorship development. Since 2008, it
has served as title sponsor for NACDA's acclaimed LEARFIELD
Directors' Cup, recognizing athletic departments across all
divisions.
PRESS CONTACTS:
Jaisa Dominguez
press@onepeloton.com
Kurt Svoboda
kurtks@umich.edu
Kimberly Elchlepp
Kimberly.elchlepp@learfield.com
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SOURCE Peloton