Payment Data Systems, Inc. Announces the Expansion of Services to Lexicon Marketing SAN ANTONIO, Feb. 2 /PRNewswire-FirstCall/ -- Payment Data Systems, Inc. (OTC:PYDS) (BULLETIN BOARD: PYDS) announces that it has signed a multi-year agreement with Lexicon Marketing to provide payment services for their businesses. Lexicon Marketing is a thirty-year-old organization offering unmatched products and services for Spanish speaking consumers and the organizations that employ them. Currently, Lexicon has over 800 professionals across 30 offices in the U.S. and Mexico servicing the fast growing Hispanic community. Additionally they are one of the largest advertisers in the U.S. targeting the U.S. Hispanic market. Lexicon is the leading company in providing self-study language products to the U.S. Hispanic market and its flagship product, Ingles sin Barreras, enjoys a 95% brand recognition in Hispanic households. Based on current transactional volumes, the contract with Lexicon has the potential to provide new revenues of approximately $1,000,000 over the life of the contract. President and COO of Payment Data Systems, Inc. Louis Hoch, said, "Lexicon is clearly successful in their marketplace. Furthermore, their market is deeply aligned with what we have defined as significant demographics and we believe this compatibility will serve us well as we continue to build and deliver services to the Hispanic market. We are pleased to see the acceptance of our IPS CSRView product by a company that operates a multi-location call center operation with scores of customer service representatives." About Payment Data Systems, Inc. Payment Data Systems, Inc., is an Integrated Payments Solution Provider delivering comprehensive, cost-effective solutions to billers and retailers for the processing and management of electronic payments via the Internet, point of sale, or payments taken by Customer Service Representatives or an Interactive Voice Response (IVR). Additional products available from PDS include services and products that can be implemented more quickly and less expensively than the alternative of adding multiple payments companies as these solutions offer a full range of payment processing capabilities. These service offerings include: one time and recurring ACH debits and credits, electronic lockbox and returned check services, Web pay acceptance of credit cards and checks, telephone pay to Customer Service Representatives for acceptance of credit cards and checks, Interactive Voice Response systems which completely automate the payment receiving process, and data warehousing that enable the storage and retrieval of all payment history from one location. Payment Data is the owner of the electronic bill payment portal, http://www.bills.com/ . Bills.com has the ability to transmit electronic payments to thousands of national billers. For additional information, visit http://www.paymentdata.com/ . Contact: Michael Long, Investor Relations, Payment Data Systems, Inc. 210-249-4040 or via email at . FORWARD-LOOKING STATEMENTS DISCLAIMER Except for the historical information contained herein, the matters discussed in this release include certain forward-looking statements, which are intended to be covered by safe harbors. Those statements include, but may not be limited to, all statements regarding our and management's intent, belief and expectations, such as statements concerning our future and our operating and growth strategy. Investors are cautioned that all forward- looking statements involve risks and uncertainties including, without limitation, the factors detailed from time to time in our filings with the Securities and Exchange Commission. One or more of these factors have affected, and in the future could affect, our businesses and financial results in the future and could cause actual results to differ materially from plans and projections. We believe that the assumptions underlying the forward- looking statements included in this release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by us or any other person that our objectives and plans will be achieved. All forward-looking statements made in this release are based on information presently available to our management. We assume no obligation to update any forward-looking statements, except as required by law. DATASOURCE: Payment Data Systems, Inc. CONTACT: Michael Long, Investor Relations of Payment Data Systems, Inc., +1-210-249-4040, or Web site: http://www.paymentdata.com/ http://www.bills.com/

Copyright