AUSTIN, Texas, Nov. 15, 2016 /PRNewswire/ -- In-store shopping
reigns supreme for Black Friday, with a majority of consumers
poised to get up early and hit brick-and-mortar stores. According
to a survey conducted by leading savings destination RetailMeNot,
40% of shoppers feel they get the most
savings than any other shopping day.
Of course, technology is now playing a part in saving money on
Black Friday as well. Now more than ever shoppers are using their
smartphones while in stores to complete their purchases.
"Mobile devices will play a key role this Black Friday," says
Sara Skirboll, shopping and trends
expert for RetailMeNot. "Thirty percent of shoppers plan to use
their mobile devices to redeem extra savings for their purchases
while shopping in stores."
To Stress or Not to Stress
Black Friday has always been deemed the start of the holiday
shopping season, and of course, with the holiday shopping season
comes holiday stress. Many consumers will feel the pressure of
trying to find gifts for loved ones this year. In fact, nearly 9 in
10 (87%) consumers say they find holiday shopping taxing. The
pressures have even led 88% of consumers to find some way of
de-stressing during the holiday hustle and bustle.
Given the demands of finding the perfect gift for friends and
family, it's no surprise that 75% of shoppers say they would go to
some length to find a great deal on a holiday gift. Researching
deals and planning beforehand are definitely ways to avoid
stressing out during the most wonderful time of the year.
Gift It Good!
What are at the top of shoppers' wish lists this year?
Electronics. Removing the element of price, these are the most
requested items in that category:
- Video game console (22%)
- iPhone 7 (18%)
- Wireless ear buds (18%)
- Smartwatch (16%)
Have a connoisseur of sorts on your list? Give the gift that
keeps on giving: subscription services. Of those we surveyed, 12%
indicated that monthly mail delivery services for beauty, clothes
or food would make their wish list this year—that's an estimated 29
million consumers!
No matter how short or long your list, making sure to stay
within budget is a must. The holidays can be expensive, which
explains why 47% of shoppers are preparing for the holiday
festivities by saving money. Even more savvy are the 70% of
shoppers who look for deals on holiday gifts year-round!
Shopping With the Stars
Shopping is often more fun with others, especially during the
holiday season. When asked about celebrity shopping buddies,
Ellen DeGeneres emerged as 2016's
most popular shopping partner, with 25% of consumers agreeing that
she'd be the best celebrity shopping companion.
The talk show host is trailed by Jennifer Lawrence (17%), Taylor Swift (14%) and Beyoncé (14%).
For more information or to schedule an interview with shopping
expert Sara Skirboll, contact
Katie Hammill.
Survey Methodology
The RetailMeNot August 2016 survey was conducted
between September 28 and October 1,
2016, among 1,003 nationally representative Americans
ages 18 and over, using an email invitation and an online survey.
Quotas are set to ensure reliable and accurate representation of
the entire U.S. population ages 18 and over. Results of any sample
are subject to sampling variation. The magnitude of the variation
is measurable and is affected by the number of interviews and the
level of the percentages expressing the results. In this particular
study, the chances are 95 in 100 that a survey result does not
vary, plus or minus, by more than 3.1 percentage points from the
result that would be obtained if interviews had been conducted with
all persons in the universe represented by the sample. The margin
of error for any subgroups will be slightly higher.
About RetailMeNot, Inc.
RetailMeNot (http://www.retailmenot.com/corp/) is a leading
digital savings destination connecting consumers with retailers,
restaurants and brands, both online and in-store. The company
enables consumers across the globe to find hundreds of thousands of
digital offers to save money while they shop or dine out. During
the 12 months ended September 30, 2016, RetailMeNot, Inc.
experienced over 675 million visits to its websites. It also
averaged 19.2 million mobile unique visitors per month during the
three months ended September 30, 2016. RetailMeNot, Inc.
estimates that approximately $4.8 billion in retailer
sales were attributable to consumer transactions from paid digital
offers in its marketplace in 2015, more than $600
million of which were attributable to its in-store solution.
The RetailMeNot, Inc. portfolio of websites and mobile applications
includes RetailMeNot.com in the United States;
RetailMeNot.ca in Canada; VoucherCodes.co.uk in
the United Kingdom; retailmenot.de in Germany;
Actiepagina.nl in the Netherlands; ma-reduc.com and
Poulpeo.com in France; RetailMeNot.es in Spain,
RetailMeNot.it in Italy, RetailMeNot.pl in Poland and
GiftCardZen.com and Deals2Buy.com in North
America. RetailMeNot, Inc. is listed on the NASDAQ stock
exchange under the ticker symbol "SALE."
Media contacts:
Katie Hammill
RetailMeNot, Inc.
+1 412 600 4869 mobile
khammill@rmn.com
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SOURCE RetailMeNot, Inc.