Siebel CRM OnDemand Replaces Salesforce.com at Sirona Dental CEREC Sales Division in Germany
January 24 2006 - 8:00AM
Business Wire
Leading Dental Equipment Developer Selects Siebel CRM OnDemand for
Its Intuitive Functionality, Price/Performance Ratio, and Service
and Support Siebel Systems, Inc. (NASDAQ:SEBL), a leading provider
of customer-facing solutions, today announced that the German CEREC
Sales Division of Sirona Dental Systems GmbH, a leading developer
of dental equipment, has replaced Salesforce.com with Siebel CRM
OnDemand. The German division deployed Salesforce.com in October
2004 but found that user adoption was poor. Following the
deployment of Siebel CRM OnDemand the CEREC sales team now has a
clear picture of dealers' requirements. The intuitive nature of
Siebel CRM OnDemand, along with the training and support offered by
Siebel Systems, has spurred widespread user adoption.
"Salesforce.com is optimized for direct sales and is not a good fit
for an organization, such as ours, that has specialist dealers. Our
resellers send us information concerning their customers'
requirements that we then load on to our system to enable efficient
delivery. When using Salesforce.com, importing that data from our
dealers was always problematic," said Marcus Hoffmann, Sales
Manager CEREC, Sirona Dental Germany. "I, and the rest of my team,
have found that Siebel CRM OnDemand is extremely intuitive and now
even previously resistant members of my team have been won over by
Siebel." Sirona Dental Systems GmbH was founded in 1997 as a result
of a private equity buyout of the former dental division of Siemens
AG. With headquarters in Bensheim, Sirona employs more than 1,600
people in Germany and several international locations. Due
primarily to successful international expansion and the
intensification of its sales activities, revenues in the financial
year 2003/04 rose to EUR 320 million as compared to EUR 284 million
the previous year. The CEREC division is responsible for the
world-acclaimed dental workstation that integrates hardware and
software to provide dentists, and patients, with superior treatment
capabilities. Sirona evaluated a number of potential replacements
for its CRM solution. The user-friendly interface and the strong
price/performance ratio of the Siebel solution convinced Hoffman.
Siebel CRM OnDemand not only had a significantly lower cost than
Salesforce.com, but also had greater functionality. It took
Hoffman, who is not an IT professional, just three hours to import
the CEREC data into Siebel CRM OnDemand and become operational.
"The import functions of Siebel are vastly superior to those of
Salesforce.com. With Salesforce.com, I frequently had to pay a
Salesforce.com consultant to import leads. Now, I do it myself,"
said Hoffman. Siebel's hosted software solutions and deployment
capabilities are a critical enabler of its new Customer Adaptive
Solutions Applications Strategy and Architecture. Companies
embracing Siebel Customer Adaptive Solutions will be able to more
effectively and quickly anticipate customer needs, realign their
customer-facing business processes for systemic and consistent
improvement, and direct the right actions across their businesses
to maximize customer satisfaction and profitability. About Siebel
CRM OnDemand Siebel CRM OnDemand is a hosted CRM offering delivered
over the Web and accessible from an Internet browser at a fixed
price per user per month. Customers can deploy Siebel CRM OnDemand
quickly, easily, and affordably without any up-front IT
investments. Hosted by IBM, Siebel CRM OnDemand delivers complete
sales, marketing, and service functionality; built-in customer
analytics; virtual call center technology; embedded best practices;
and world-class hosting services and support. Siebel CRM OnDemand
is now available for purchase. For more information, visit
www.crmondemand.com. About Siebel Systems Siebel Systems is a
leading provider of software solutions and services that drive
value and loyalty in client-customer relationships, providing
best-in-class capabilities in on-premise and hosted customer
relationship management (CRM), business analytics, and customer
data integration. Siebel's new Customer Adaptive Solutions enable
organizations to model their customer-centric business processes in
order to drive the most effective customer interactions, gain
increased insight over time, and continually realign those
processes for systemic and consistent improvement. With more than
$2 billion in R&D investments, 11-plus years of customer
software experience, an extensive global ecosystem of alliance
partners, and more than 4,000 customers and 3.7 million live users,
Siebel is the proven choice in helping organizations of all types
and sizes achieve customer-driven business results. For more
information, visit www.siebel.com. For more information on Siebel
Systems solutions and services, please visit our Web site: CRM --
http://www.siebel.com/crm; OnDemand Solutions --
http://www.crmondemand.com; Industry CRM --
http://www.siebel.com/industry-crm; Call Center & Service --
http://www.siebel.com/call-center; Sales Force Automation --
http://www.siebel.com/sales-force-automation; Marketing Automation
-- http://www.siebel.com/marketing-automation; Business
Intelligence -- http://www.siebel.com/business-intelligence;
Integration Solutions --
http://www.siebel.com/integration-solutions; CRM Services --
http://www.siebel.com/crm-services Except for the historical
information contained herein, this press release contains
forward-looking statements that involve risk or uncertainties.
Future operating results of Siebel Systems may differ from the
results discussed or forecasted in the forward-looking statements
due to factors that include, but are not limited to, risks
associated with our pending merger with Oracle Corporation,
customer relations, such as the availability of Siebel Systems'
products and services, customer implementation of products and
services, relationships with customers, third-party vendors and
systems integrators, concentration of revenues in a relatively
small number of customers, existence of errors or defects in
products, ability to successfully manage growth, significant
current and expected additional competition and the need to
continue to expand product distribution and services offerings.
Further information on potential factors that could affect the
financial results of Siebel Systems are included in Siebel Systems'
Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its
other filings with the Securities and Exchange Commission, which
are available at www.sec.gov. Siebel Systems assumes no obligation
to update the information in this press release. Siebel is a
trademark of Siebel Systems, Inc. and may be registered in certain
jurisdictions. All other product and company names mentioned are
the property of their respective owners and are mentioned for
identification purposes only.
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