Poore Brothers Signs Licensing Agreement with Panda Express
September 07 2005 - 6:45AM
Business Wire
Poore Brothers, Inc. (Nasdaq: SNAK) today announced that it has
signed a licensing agreement with Panda Restaurant Group, Inc. for
the development, manufacture and sale of snack food products under
the Panda Express(R) brand name. Thomas W. Freeze, Poore Brothers
President and Chief Executive Officer, commented, "We're very
excited about the licensing partnership with Panda Restaurant
Group. We share a common enthusiasm for the rapidly growing Asian
food market. Panda Express(R) is recognized as the nation's leader
in Chinese quick service restaurants and as an innovator of fresh,
new Chinese taste sensations. We believe we can develop a variety
of salted snack products with unique flavor profiles and textures
which leverage the popular recipes used in Panda Express(R)
restaurants." "We are very enthusiastic about our new partnership
with Poore Brothers," commented Tom Davin, President and Chief
Operating Officer of Panda Restaurant Group. "Their innovative
brand marketing and product development capabilities, along with
access to a broad distribution network make them an ideal partner
for us as Panda Express(R) continues its rapid expansion
nationwide. Our guests trust our reputation and will be open to
trying new things." Poore Brothers plans to develop product
prototypes in conjunction with Panda Restaurant Group, and
thereafter conduct concept, product and consumer tests on a variety
of snack food products. Currently, Poore Brothers plans to commence
market testing some of these products under the Panda Express(R)
brand name during the first half of 2006. The Agreement provides
for an initial test market term after which the Company may
exercise an option for an additional five years with a renewal term
thereafter. Panda Restaurant Group has granted Poore Brothers
exclusive Panda Express(R) brand licensing rights for certain
salted snack food categories. In addition, the parties have agreed
to evaluate having the products sold at Panda Express(R)
restaurants nationwide. Other terms of the Agreement were not
disclosed. "We believe that Panda Express(R) is an excellent fit
for our diversified line of salted snack foods, and is continued
evidence of our commitment to innovation and to building a family
of Intensely Different(TM) national food brands," concluded Mr.
Freeze. About Poore Brothers, Inc. With facilities in Indiana and
Arizona, Poore Brothers is a marketer and manufacturer of Intensely
Different(TM) snack foods under a variety of owned or licensed
brand names, including T.G.I. Friday's(R), Cinnabon(R), Poore
Brothers(R), Bob's Texas Style(R), Boulder Canyon Natural
Foods(TM), and Tato Skins(R). For further information about Poore
Brothers or this release, please contact Richard M. Finkbeiner,
Senior Vice President and Chief Financial Officer, at (623)
932-6255, or logon to www.poorebrothers.com. About Panda Restaurant
Group, Inc. With nearly 750 locations in 36 states, the
privately-held Panda Restaurant Group (www.pandarg.com) is the
world's leader in Chinese quick service restaurants. The successful
chain of concepts includes Panda Express, Panda Inn and
Hibachi-San. Panda Express is best known for fresh, hot Chinese
food, served quickly, and delectable Orange Flavored Chicken, a
Panda Express original. In 2003 the company celebrated the 20th
anniversary of Panda Express and the 30th anniversary of Panda Inn.
Through its "Panda Cares" program, the company is committed to
serving the children in its communities by providing food and
volunteer services. Statements contained in this press release that
are not historical facts are "forward looking" statements as that
term is defined in the Private Securities Litigation Reform Act of
1995. Because such statements include risks and uncertainties,
actual results may differ materially from those expressed or
implied by such forward-looking statements. Factors that may cause
actual results to differ from the forward-looking statements
contained in this press release and that may affect the Company's
prospects in general include, but are not limited to, the potential
need for additional financing, significant competition, customer
acceptance of existing and future products, dependence upon major
customers, dependence upon existing and future license agreements,
general risks related to the food products industry, and such other
factors as are described in the Company's filings with the
Securities and Exchange Commission.
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