PHOENIX, July 30, 2013 /PRNewswire/ -- It'd be
hard to argue anything is more on-trend than the sweet potato;
sales of sweet potato snacks are up an astonishing 1,200 percent[1]
year-to-date, and nearly every restaurant in the nation has added
some form of the brightly colored spud to the menu.
Boulder Canyon™ Natural Foods, one of the nation's
leading natural snack brands, advances the sweet potato snack
category today with the introduction of Baked Sweet Potato
Fries, a completely natural snack that mirrors the shape, taste
and texture of the popular side dish. Baked Sweet Potato
Fries appear in grocery stores in August with a retail price of
$2.99-3.29 per 7.5-ounce
bag.
(Photo: http://photos.prnewswire.com/prnh/20130730/DE55449 )
Boulder Canyon™ Baked Sweet Potato Fries are seasoned
with just the right amount of salt to complement the natural
sweetness of the potato.
"Unlike a chip, our Baked Sweet Potato Fries really
embody the form and taste of french fries which sets them apart
from other sweet potato snacks on the market today," said
Laura Setzfand, vice president of
marketing for Boulder Canyon Natural Foods
(www.bouldercanyonfoods.com).
Baked Sweet Potato Fries are made with natural
ingredients and feature no trans fats, zero cholesterol and just
one gram of saturated fat. In addition, the snacks are gluten free,
Kosher certified and contain no genetically modified organisms
(Non-GMO).
Americans are eating twice as many sweet potatoes as they were
20 years ago[2] due in part to the unique combination of great
taste and health attributes. Sweet potatoes are recognized for
being inherently rich with vitamin A, vitamin C, Potassium and
Beta-Carotene, a vital antioxidant that promotes overall
health.
Since 1994, Boulder Canyon Natural Foods has been delivering
premium kettle-cooked potato chips that feature all natural
ingredients cooked in better-for-you sunflower or safflower oils.
In addition to kettle-cooked chips, Boulder Canyon offers
Vegetable Crisps, Hummus Chips and Rice & Adzuki Bean
Chips as part of a product line that consists of more than 20
unique all-natural snacks.
Boulder Canyon™ Natural Foods is a member of the
Inventure Foods (Nasdaq: SNAK) family of Intensely
Different™ specialty brands. The Company's better-for-you
and indulgent food brands include Boulder Canyon™ Natural Foods,
Jamba® Juice At Home Smoothies, Seattle's Best Coffee™, Rader Farms®,
T.G.I. Friday's® Snacks, Nathan's
Famous® Snacks, Poore Brothers®, Tato Skins® and Bob's Texas
Style®. For further information about Inventure Foods' specialty
snack brands, visit www.inventurefoods.com.
[1] IRI data, 52 wks ending Dec.
30, 2012
[2] Dan Charles, Drought,
Economics And Your Holiday Feast (NPR.org, 2012)
SOURCE Inventure Foods, Inc.