SonoSite to Provide Physician Refresher Courses With Apple iPods; Video Courses Provide Immediate, Focused Tutorials on Ultraso
June 12 2006 - 5:00AM
Business Wire
SonoSite, Inc. (Nasdaq:SONO), the world leader in hand-carried
ultrasound, announced an initiative today that will allow
clinicians to refresh their training in specific ultrasound-guided
procedures and goal-oriented examinations by viewing compelling,
brief and instructionally rich refresher courses on Apple's(R)
fifth generation iPod(R) with video. The announcement was made from
the World Congress on Ultrasound in Emergency and Critical Care
Medicine being held from June 11 -14 at the Jacob Javits Center in
New York. "The rising cost of healthcare demands that physicians
become more efficient, particularly at the point of care. This
requires that they retain an extraordinary amount of information.
As a result, we see a great need for assistive tools that can fit
in a lab coat pocket," said Daniel D. Price, MD, a staff emergency
physician at Highland General Hospital in Oakland, California and
Director of the Emergency Ultrasound Fellowship who also teaches at
the University of California, San Francisco School of Medicine. Dr.
Price helped found Mobile Medical Media, a company that creates
short instructional videos to teach core procedures to doctors and
medical trainees. At this week's Congress, Drs. Price and Michael
B. Stone will be presenting results from their study that examined
the effectiveness of a brief bedside hand-held audio/video
tutorial, used to teach emergency medicine interns and residents to
identify the brachial plexus with hand-carried ultrasound for the
administration of regional anesthesia in emergency situations. This
presentation will begin at 1:00 p.m. ET on Wednesday, June 14,
during the "Best of Research" Plenary Session. "Ultrasound is a
dynamic, 'real time' technology. Ideally, physicians should refresh
their ultrasound skills with an equally dynamic training tool,"
continued Dr. Price. "Focused, well-designed one-to-five minute
tutorials can be viewed on an iPod wherever, whenever they are
needed, and can bring the physician or medical student up-to-date,
on the spot." "The iPod has profound potential to alter when and
where people learn," noted Kevin M. Goodwin, President and CEO of
SonoSite. "With this initiative, we are harnessing its potential to
help clinicians fully integrate hand-carried ultrasound into their
medical practice. Since 1999, the peerless performance, durability
and lightweight of SonoSite's ultrasound systems have been enabling
point-of-care applications that are truly changing how medicine is
practiced. We are delighted to be using Apple's complementary
technology to deliver innovative hand-carried education as well,
and help clinicians stay current on new ultrasound applications."
From June to September 2006, SonoSite customers purchasing a new
MicroMaxx system will also receive a free video-enhanced iPod and
two free educational video module downloads from SonoSite's global
education web-site. These refresher courses cover the FAST exam
(Focused Abdominal Sonography for Trauma) and abdominal aortic
aneurysm (AAA) screening. Additional video modules for procedures
in anesthesia, surgery, emergency medicine and critical care will
be available for purchase from the SonoSite website after this
initial period. The video courses are being produced under an
exclusive agreement with Mobile Medical Media. Mobile Medical Media
is a physician-owned company that creates brief instructional
videos to teach clinicians procedures, such as emergency ultrasound
and image-guided regional anesthesia, that are best illustrated in
a video format, which is far more revealing than static images. The
firm's videos are all designed to be viewed on handheld devices, so
they can be used in any environment. While the initial modules
produced for SonoSite are in the English language, SonoSite and
Mobile Medical Media are preparing equivalent modules in several
European and Asian languages. These refresher courses are designed
to provide clinicians with a compelling reminder of how to perform
certain procedures with ultrasound guidance, and are not to be used
in place of formal training. SonoSite will be demonstrating the
FAST and AAA screening courses on iPods in its booth, #501/502, at
the World Congress through Wednesday. About SonoSite SonoSite, Inc.
(www.sonosite.com) is the innovator and world leader in
hand-carried ultrasound, with an installed base of more than 25,000
systems. The company, headquartered near Seattle, is represented by
eight subsidiaries and a global distribution network in over 75
countries. SonoSite's small, lightweight systems are expanding the
use of ultrasound across the clinical spectrum by cost-effectively
bringing high performance ultrasound to the point of patient care.
The company employs approximately 500 people worldwide. About
Mobile Medical Media Mobile Medical Media LLC
(www.mobilemedicalmedia.com) is a physician-owned company that
creates short instructional videos to teach core procedures to
doctors and medical trainees. Their videos are specifically
designed for use on handheld devices at the patient's bedside.
Ultrasonography, like many medical procedures, is best illustrated
in video format, a far richer medium than still images. Mobile
Medical Media's group of experienced physician educators and
content developers is uniquely positioned to produce cutting-edge,
portable educational videos for use in various patient care
settings. The founders of Mobile Medical Media are Dr. David Adler,
Samuel R. Brooks, Esq., Dr. Dan Price, Dr. Michael Stone and Dr.
Ralph Wang.
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