Sonos and Liverpool FC Team Up to Enhance the Football Experience through Great Sound
August 10 2021 - 8:00AM
Business Wire
The two global brands are announcing a
multi-year agreement naming Sonos the Official Sound Partner of
Liverpool FC
Just in time for the new season, Sonos is partnering with
Liverpool FC to heighten football’s sonic experience at Anfield -
the team’s home stadium - and for fans around the world. With a
passion for powering life-changing sound, the brand is delivering
products and audio content that will supercharge the game and
intimately connect fans to the rhythms of the sport - and team -
they love. This marks Sonos’ first-ever sports team partnership as
the brand seeks to deliver experiences that make listening simpler
and more joyful, inside and outside the home
“Sound has always been an essential part of sports - it breathes
energy into every game, whether it’s the music players listen to
while getting hyped for a match, the vibrating chants from fans in
the stands, or recreating a stadium experience at home,” said Pete
Pedersen, VP of Marketing, Sonos. “We sought a team - and fanbase -
that shares our passion for sound. Thanks to the electric
atmosphere at Anfield and the city’s deep heritage in music,
Liverpool FC became the perfect match.”
As part of its multi-year partnership, Sonos will be creating
immersive sound experiences within the stadium, focusing on
internal lounges and player areas, as well as the AXA Training
Centre, the club’s training base.
“There’s a clear harmony between LFC and Sonos, we both share a
great passion for the soundtrack of our experiences,” said Matt
Scammell, Commercial Director at Liverpool Football Club. “Sound is
what makes Anfield such a special place, when our supporters get
behind the team, the 12th man creates game-changing sound,
something we can’t wait to hear again this season. We’re really
looking forward to working with Sonos to connect our supporters
around the world to the sound of Anfield.”
As the birthplace of iconic artists, and a hub for famous music
venues, it’s no wonder Liverpool also boasts some of the world’s
loudest football fans. With millions of fans globally, Liverpool
FC’s sound sits well outside the walls of its stadium,
reverberating through countless towns and cities, and connecting
fans around the world. Working closely with the Official Liverpool
Supporters Clubs, Sonos will bring the sound of Anfield to them by
recreating the stadium’s unique energetic atmosphere in remote
watching spaces with the power of Sonos home theater products.
Stay tuned for more from Sonos and Liverpool FC by visiting
Sonos.com, LiverpoolFC.com or following Sonos and Liverpool FC on
Instagram.
About Sonos
Sonos (Nasdaq: SONO) is the world’s leading sound experience
company. As the inventor of multi-room wireless home audio, Sonos
innovation helps the world listen better by giving people access to
the content they love and allowing them to control it however and
wherever they choose. Known for delivering an unparalleled sound
experience, thoughtful design aesthetic, simplicity of use, and an
open platform, Sonos makes the breadth of audio content available
to anyone. Sonos is headquartered in Santa Barbara, California.
Learn more at www.sonos.com.
About Liverpool FC
Founded in 1892, Liverpool FC is one of the world’s most
historic and famous football clubs, having won 19 League Titles,
seven FA Cups, eight League Cups, six European Cups, three UEFA
Cups, four European Super Cups, 15 Charity Shields and the FIFA
Club World Cup.
As a socially responsible Club, Liverpool FC is proud of its
heritage and plays a proactive role in its communities through its
official charity, Liverpool FC Foundation, which aims to create
life changing opportunities for children and young people in
Merseyside and beyond, and the Red Neighbours programme, which
creates events and experiences specifically aimed at improving the
lives of those living in and around the Anfield area (L4, L5 and
L6).
Liverpool FC is a global brand and works with leading edge
commercial partners around the world providing unparalleled
commercial opportunities.
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version on businesswire.com: https://www.businesswire.com/news/home/20210810005102/en/
Media Contact: Tanya Elm PR@sonos.com
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