Staples Makes 110% Ready for Back-to-School Happen with Lowest Price Guarantee, Amazing Selection and Easy Shopping
July 14 2015 - 7:50AM
Business Wire
Company Rings ‘First Bell” at NASDAQ, Announces
Season-Long Savings for Back to School
Staples, Inc. (NASDAQ:SPLS) rings in the back-to-school season
today by opening the NASDAQ market with Demos Parneros, President
of North American Stores and Online. Parneros will be joined by
“Staples Guy,” highlighting the experienced associates who will
help customers get 110% Ready for school with the lowest price
guarantee, amazing selection and easy shopping experience.
“This is our 29th back-to-school season at Staples. We’re using
or knowledge and expertise to help parents, students and teachers
get 110% ready for school with our lowest price guarantee,”
Parneros said. “Whether shopping on Staples.com or in our stores
with our amazing associates, Staples makes it easy to shop for
students in elementary school through college.”
Lowest Price Guarantee
Staples makes 110% ready for school happen with the lowest price
guarantee including:
- The Staples Back to School 110% Lowest
Price Guarantee gives shoppers the lowest prices on their
back-to-school shopping. Staples matches any competitors’ prices,
plus gives customers an additional 10 percent of the difference
between the Staples price and the competitor price at time of
purchase.
- Back by popular demand, the Staples
Less List offers the lowest prices on key back-to-school essential
products that are low priced all season long such as: 1-subject
notebook (25¢), 2-pocket folders (15¢), index cards (48¢),
composition books (50¢) and 24-pack Crayola crayons (50¢) and
more.
- Throughout the season, Staples will
offer Extreme Deals in its weekly circular and online at
www.staples.com/weeklyad.
- With Staples Rewards or Teacher
Rewards, members earn up to 5% back in Rewards and receive free
shipping on Staples.com orders. Teacher Rewards members receive an
additional five percent back in Rewards on teaching and art
supplies, plus special savings events just for teachers in
August.
New 110% Ready BTS
Campaign
Staples will launch its new back-to-school broadcast spots
nationally on July 17. In keeping with Staples’ commitment to get
shoppers 110% ready for back-to-school, the campaign features
Staples Guy, who was introduced in spots earlier in the year. In a
series of witty vignettes, Staples Guy helps teachers and moms
solve stressful back-to-school shopping with selection, value and
low prices. To view the first spot click here:
http://youtu.be/2FnNEHnfWIs
The spots will air on network and cable including but not
limited to ABC’s The Bachelorette, The Goldbergs, and Nashville;
CBS’s Big Bang Theory; Food Network’s Cutthroat Kitchen; and HGTV’s
House Hunters and Love It Or List It. The campaign also includes
national network radio and digital partners such as Pandora and
iHeart radio.
Easy Back-to-School
Shopping
To make back-to-school shopping online even easier, Staples
debuts a new Shop by Grade function on the Staples.com
Back-to-School Center. The Shop by Grade function allows customers
to easily identify and add to cart the products their child
needs.
No matter how customers want to do their back-to-school
shopping, Staples offers easy ways to shop in any of the more than
1,400 stores, Staples.com, the Staples mobile app or even a
combination of buy online and pick up in store.
Supporting Teachers & Awarding
$50,000 Scholarship Plus VIP Trip to Los Angeles
Staples is building on its decades-long support of teachers,
students and education with a $10 million pledge to support the
Entertainment Industry Foundation’s new Think It Up™
initiative.
As a lead donor, Staples has teamed up with worldwide superstar
and Think It Up Ambassador Nick Jonas to help raise awareness of
the need to support learning projects in classrooms across the
country. Learn more at www.staplesforstudents.org.
Customers can enter to win the #StaplesforStudents sweepstakes
for a chance to win $50,000 scholarship and a VIP Red Carpet
Experience. Fifty lucky winners will fly to Los Angeles with a
friend to attend a star-studded Think It Up event. Visit
www.staples.com/scholarship to learn more about different ways to
earn entries and increase chances of winning. Entries must be
submitted before 11:59PM ET on Aug. 22 and participants must be 13
years or older.
For media information, please visit www.staples.com/btspr.
For additional information, customers can visit
http://www.staples.com/backtoschool
About Staples
Staples make it easy to make more happen with more products and
more ways to shop. Through its world-class retail, online and
delivery capabilities, Staples lets customers shop however and
whenever they want, whether it’s in-store, online or on mobile
devices. Staples offers more products than ever, such as
technology, facilities and breakroom supplies, furniture, safety
supplies, medical supplies, and Copy and Print services. Staples
also offer free shipping for Staples Rewards Members, in most cases
overnight. Headquartered outside of Boston, Staples operates
throughout North and South America, Europe, Asia, Australia and New
Zealand. More information about Staples (SPLS) is available at
www.staples.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150714005952/en/
Staples, Inc.Kristine Houston,
508-253-8468Kristine.Houston@Staples.comorCarrie McElwee,
508-253-1405Carrie.McElwee@Staples.com
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