Sequential Brands Group, Inc. (Nasdaq:SQBG) announced today the
Martha Stewart brand’s new line for pets with new partners design
LAB, Inc. and Fetch for Pets. The collection will launch in Spring
2018 and feature a variety of quality, functional and innovative
products that ensure the best in care for household pets.
In collaboration with design LAB, Inc., the Martha Stewart pets
line will include apparel, bedding, restraints, toys, and feeding
which will be available for purchase on QVC in March and on Amazon
in April. The collection will expand later in the year to include
travel, special occasion items and steps and strollers.
“Martha Stewart’s passion and knowledge of pets truly is the
inspiration behind this line. She knows exactly what pet owners
need in terms of quality and practicality, and this collection
delivers just that. We are delighted to have her as a partner,”
said design LAB, Inc. Chief Creative Officer, Lendy
Beatty.
Through its Fetch for Pets partnership, the Martha Stewart pets
line will include high quality, natural pet grooming solutions that
are sulfate, paraben and cruelty free. The products will be
available on Amazon in May 2018. In fall 2018, the line will expand
to include grooming tools, pet dental care and dog waste management
products.
“Martha Stewart is a strong leader in the pet space as she is
across many other areas of living. She has a passion for pets and
understands what’s practical for the pet parent. Martha’s pet
products are an extension of her everyday life. It’s amazing to
have a partner that put’s meaning behind every detail,” said Fetch
President & CEO, Steven Shweky.
In addition to Amazon and QVC, the Company plans to expand the
Martha Stewart pets line’s retail presence later this
year.
“I am thrilled to work with design LAB, Inc and Fetch for Pets
on my new collection,” said Martha Stewart. “I consider my pets
part of my family, and it is important to me that they are well
taken care of. With this line, I am excited to provide pet owners
quality, innovative products to ensure their pets are happy,
healthy, well cared for and sensibly and very beautifully
dressed.”
“This is a very exciting and natural expansion for the Martha
Stewart brand. The pets category has enormous growth potential, and
opens up new distribution channels for the brand as well,” said
Karen Murray, CEO of Sequential Brands Group.
About Martha Stewart
Martha Stewart is an Emmy
Award-winning television show host, entrepreneur, bestselling
author of 90 books, and America's most trusted lifestyle expert and
teacher. Millions of people rely on Martha Stewart as a source of
useful "how-to" information for all aspects of everyday living -
cooking, entertaining, gardening, home renovating, collecting,
organizing, crafting, holidays, healthy living and pets. The Martha
Stewart brand reaches approximately 100 million consumers
across all media and merchandising platforms each month. Her
branded products can be found in over 70 million households and
have a growing retail presence in thousands of locations.
About Sequential Brands Group, Inc.
Sequential
Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and
licenses a portfolio of consumer brands in the fashion, active, and
home categories, which includes the Martha Stewart media and
merchandising properties. Sequential seeks to ensure that its
brands continue to thrive and grow by employing strong brand
management, design and marketing teams. Sequential has licensed and
intends to license its brands in a variety of consumer categories
to retailers, wholesalers and distributors in the United States and
around the world. For more information, please visit Sequential's
website at: www.sequentialbrandsgroup.com. To inquire about
licensing opportunities, please
email: newbusiness@sbg-ny.com.
About design LAB, Inc. design LAB, Inc. is the
leading private-label designer and manufacturer of pet hard goods,
including collars, leads & harnesses, travel, feeding, toys and
apparel. Since 2002, we have quietly been helping our
customers’ brands succeed. Based in Los Angeles and Shanghai,
the Firm focuses on quality and innovation and is able to offer
substantial product improvement at great value based on its
fifteen-plus years in the industry and extensive array of overseas
factories. For more information, our senior account
executive, Teresa DeFlavio, can be reached
at tdeflavio@design-labinc.com.
About Fetch for pets!Fetch for Pets is a
leading pet product manufacturer dedicated to bringing major global
brands to the pet industry. We develop cross category pet product
lines based on retail and market demand as well as industry trends.
Fetch has launched thousands of products with strategic licensing
partners under brands including Burt’s Bees, Arm &
Hammer, Shout!, CHI, BioSilk, Glad, Fresh Step and
more. Fetch also provides private label development and
manufacturing for top retailers including Target, Walmart,
PetSmart, Petco, Meijer and Walgreens. Working closely with
retailers, brand teams and factories, our team builds cutting edge
programs that raise the bar on quality, value and
innovation. Find out more at www.fetch4pets.com.
Media Contacts:Sequential Brands Group,
Inc.Dana Miller / 212-827-8347 / dmmiller@marthastewart.com
design LAB, Inc.Lendy Beatty / 424-212-7055 /
lbeatty@design-labinc.com
Fetch for Pets Danielle
HerschelDanielleH@fetch4pets.com212-244-2456 x266
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