GAIAM Organic Green Teas Launch Nationwide in 2019
February 12 2019 - 7:30AM
Today, Sequential Brands Group, Inc. (“Sequential” or the
“Company”) (Nasdaq:SQBG) announced the launch of new
GAIAM Organic Green Teas in partnership with MindFull
Inc., a food and beverage portfolio company whose team has over 75
years combined experience in the organic and natural products
industry. The GAIAM Organic Green Teas will be
available in Whole Foods Market stores nationwide in March 2019 and
are currently on the RTD Tea shelves at Whole Foods Market 365
locations and Central Market.
GAIAM’s 25‐year mission has been to make yoga, fitness and
wellness accessible to all. With the brand’s new organic
electrolyte green teas, they’re taking that mission beyond the
mat by offering delicious, healthy and hydrating beverages that are
affordable and accessible to all consumers. The USDA‐certified
organic green teas contain just 2 grams of sugar and 20
calories per 16.9 ounce Tetra Pak carton and are available in four
flavors to please a range of palates. Currently their line‐up
includes Lemon, Mint, Hibiscus and Pomegranate, which appeal to all
customers of any beverage preference, from classic to curious.
"We're thrilled to expand the GAIAM brand into the beverage
space for the first time with the launch of branded organic
green teas. This expansion speaks to the strength of the GAIAM
brand in the health and wellness space, and is also a great example
of one of the many untapped opportunities of new categories where
we can take the brand going forward," said Eddie Esses, President
of Sequential's Active Division.
“We’re looking forward to showcasing one of our new, organic tea
brands, GAIAM Organic Green Teas at Expo West,” said Matthew
Jimenez, Founder and CEO of MindFull Inc. “The partnership
between GAIAM and MindFull reflect our mutual missions around
wellness. We’re thrilled to offer a line of organic beverages that
offer functional nutrition in eco-friendly, sustainable packaging.
Our goal is to provide a low sugar, electrolyte tea that delivers
the perfect refreshment any time of day.”
GAIAM also uses artesian spring
water containing naturally‐occurring electrolytes and
minerals for hydration. GAIAM Organic Green Teas
are packaged in 100 percent recyclable Tetra Pak
cartons composed of up to 70 percent renewable materials
(predominantly paperboard with a plant‐based cap). Beyond the
ecological benefits, GAIAM Organic Green Teas are also light and
resealable, a convenient choice for people with on‐the‐go
lifestyles and are easier to carry compared to glass and aluminum
counterparts.
“We’re excited to be launching the GAIAM Organic Green Teas
nationwide in March,” said George Daines, global beverage category
manager at Whole Foods Market. “Whole Foods Market prides itself in
providing our guests with some of the highest quality organic
options in the grocery industry. We enjoy supporting brands that
share our values in offering more wholesome choices, sustainable
packaging and innovative beverages without sacrificing delicious
taste.”
About MindFull Inc. & GAIAM
MindFull Inc. was founded in 2018 with the mission of bringing
innovative food and beverage products to market that feature the
highest quality ingredients, sustainable packaging and ethical
sourcing to improve the overall health and well‐being.
MindFull partnered with GAIAM, a 25‐year old yoga, fitness
and wellness brand to create GAIAM Organic Green Teas furthering
their mission to make wellness accessible to all.
About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes,
markets, and licenses a portfolio of consumer brands in the
fashion, home and active categories, which includes GAIAM.
Sequential seeks to ensure that its brands continue to thrive and
grow by employing strong brand management, design and marketing
teams. Sequential has licensed and intends to license its brands in
a variety of consumer categories to retailers, wholesalers and
distributors in the United States and around the world. For more
information, please visit Sequential's website
at: www.sequentialbrandsgroup.com.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/8e6a2b1e-bbac-4724-a1af-892faf1a7ecb
For media inquiries, contact:
Sequential Brands Group
Katherine Nash
knash@sbg-ny.com
512.757.2566
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