AberdeenGroup Selects SSA Global Customer, NetBank, as Customer Intelligence Success Strategy Winner
April 04 2006 - 12:12PM
PR Newswire (US)
CHICAGO, April 4 /PRNewswire-FirstCall/ -- SSA Global(TM)
(NASDAQ:SSAG), a leading provider of enterprise business software
and services, today announced that NetBank (
http://www.netbank.com/ ), has been named a winner in the Aberdeen
Group's "Success Strategies for Leveraging Customer Intelligence"
report. NetBank had implemented SSA Customer Relationship
Management (CRM). (Logo:
http://www.newscom.com/cgi-bin/prnh/20051213/CGTU005LOGO ) NetBank,
a diversified financial services company that offers its products
via the Internet, has successfully used SSA Inbound Marketing and
SSA Outbound Marketing to increase its number of customers and the
average number of products each customer buys while also reducing
the customer attrition rate by half. In addition, the
implementation of SSA CRM has enabled NetBank to bring its outbound
marketing programs in house, achieving an 82% increase in activity
while reducing its costs. Based on these year-over-year performance
improvements and cost reductions, the NetBank SSA CRM
implementation was among ten customer intelligence implementations
recognized in the Aberdeen study. In identifying best practices
leaders in customer intelligence, Aberdeen surveyed hundreds of
enterprises to benchmark how customer intelligence is extracted,
managed, analyzed and applied towards profitable growth. "Our
designation as a best practices implementation of customer
intelligence by AberdeenGroup reinforces our commitment to
providing the best customer experience in the industry," said
Marsha Calfee, director, CRM Delivery, NetBank, Inc. "As a
non-traditional financial services company, our ability to interact
with customers on the Internet, via e-mail and through our call
center is the foundation of our business model. The SSA CRM
solution is playing a strategically important role in this
success." "Our research revealed that 74% of best-in-class firms
are focusing on customer intelligence as a strategic initiative,
and have embarked on creating a culture of customer-centricity as a
means to understand and respond to high value customers in order to
drive profitable growth. Selective investment in high-value
customers, empowers organizations to boost revenues, and increase
customer retention rates while reducing their operational costs,"
said Leslie Ament, director, customer intelligence research,
AberdeenGroup. SSA Customer Relationship Management (CRM), which
includes SSA Sales, SSA Service and SSA Marketing, is at the
forefront of enabling leading organizations across the world
maximize value of their customer relationships. SSA CRM provides
companies with the ability to increase revenue per user; improve
customer retention, enhance cross-sell effectiveness, deliver
better customer service and effectively manage customer
interactions across multiple channels. Marsha Calfee from NetBank
will be speaking at the Net.Finance 2006 - Focus On The Customer
Experience To Drive Profitability And Growth, 10th-12th April, 2006
* Sheraton Wild Horse Pass Resort, Phoenix, AZ
http://www.wbresearch.com/netfinanceusa/full.html#4 About NetBank,
Inc. NetBank, Inc. (NASDAQ:NTBK) operates with a revolutionary
business model through a diverse group of financial services
businesses that leverage technology for more efficient and cost
effective delivery of services. Its primary areas of operations
include personal and small business banking, retail and wholesale
mortgage lending and transaction processing. For more information,
visit http://www.netbankinc.com/ . About AberdeenGroup
AberdeenGroup, Inc. provides fact-based research and insights
focused on the global, technology-driven value chain. Aberdeen's
benchmarking, market and solution assessments, sales acceleration
programs and conferences support Global 5000 value chain and
technology executives - and the solution providers who serve them.
To download a full copy of the report, visit
http://www.aberdeen.com/ or call 617-723-7890. About SSA Global SSA
Global(TM) (NASDAQ:SSAG) is a leading provider of enterprise
business software for mid-sized and large organizations, primarily
in select manufacturing, consumer and services industries. The
company's software solutions include enterprise resource planning,
financial management, human capital management, corporate
performance management, customer relationship management, product
lifecycle management, supply chain management and supplier
relationship management. Headquartered in Chicago, SSA Global has
over 50 locations worldwide and its product offerings are used by
customers in over 90 countries. For additional information, visit
the SSA Global web site at http://www.ssaglobal.com/ . SSA
Global(TM) is the corporate brand for product lines and
subsidiaries of SSA Global Technologies, Inc. SSA Global, SSA
Global Technologies and SSA GT are trademarks of SSA Global
Technologies, Inc. Other products mentioned in this document are
registered, trademarked or service marked by their respective
owners. Forward-Looking Statements These materials may contain
"forward-looking statements." Forward-looking statements include,
without limitation, any statement that may predict, forecast,
indicate or imply future results, performance or achievements, and
may contain the words "believe," "anticipate," "expect,"
"estimate," "intend," "project," "plan," "will be," "will likely
continue," " will likely result," or words or phrases with similar
meaning. All of these forward-looking statements are based on
estimates and assumptions made by our management that, although we
believe to be reasonable, are inherently uncertain. Forward-
looking statements involve risks and uncertainties, including, but
not limited to, economic, competitive, governmental and
technological factors outside of our control that may cause our
business, strategy or actual results to differ materially from the
forward-looking statements. We operate in a changing environment in
which new risks can emerge from time to time. It is not possible
for management to predict all of these risks, nor can it assess the
extent to which any factor, or a combination of factors, may cause
our business, strategy or actual results to differ materially from
those contained in forward-looking statements. Factors you should
consider that could cause these differences include, among other
things: -- General economic and business conditions, including
exchange rate fluctuations in the United States and abroad; -- Our
ability to identify acquisition opportunities and effectively and
cost-efficiently integrate acquisitions; -- Our ability to maintain
effective internal control over financial reporting; -- Our ability
to attract and retain personnel, including key personnel; -- Our
success in developing and introducing new services and products; --
Competition in the software industry, as it relates to both our
existing and potential new customers.
http://www.newscom.com/cgi-bin/prnh/20051213/CGTU005LOGO
http://photoarchive.ap.org/ DATASOURCE: SSA Global CONTACT: Press,
Maria Diecidue of SSA Global, +1-312-258-6000, , or Scott Goldberg
of Edelman, +1-312-297-7414, , or Investors, Dawn Drella of SSA
Global, +1-312-474-7694, Web site: http://www.ssaglobal.com/
http://www.netbank.com/ http://www.netbankinc.com/
http://www.aberdeen.com/
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