BusinessWeek Online Selects 24/7 Real Media's Open AdStream Ad Management Platform
June 22 2005 - 5:30AM
Business Wire
24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive
marketing and technology, today announced that BusinessWeek Online,
a division of the McGraw-Hill Companies (NYSE: MHP), has chosen
24/7 Real Media's robust and flexible Open AdStream(R) Central to
serve advertisements to the online magazine's more than three
million unique monthly visitors. By consolidating its back-end
systems, Open AdStream will enable BusinessWeek Online to improve
workflow, tracking and reporting capabilities, reduce operational
costs and enhance the profitability of its online advertising
inventory. In addition, 24/7 Real Media's end-to-end interactive
marketing solutions, backed by one of the industry's most
experienced and knowledgeable systems support teams, will provide
BusinessWeek Online with a scalable infrastructure that can grow
with its business. Open AdStream currently serves more than 200
billion ad impressions per month. "We were looking for a total ad
management solution and chose Open AdStream because it offered the
right mix of features and functionality to streamline our
operations, and will allow us to better focus on generating
increased revenue. 24/7 Real Media also offers an array of other
interactive marketing solutions that we will consider leveraging in
the future to deliver more relevant ads to our discerning
readership," said Howard Manus, Vice President, BusinessWeek
Online. 24/7 Real Media's Open AdStream offers a comprehensive
platform for ad management, including ad sales workflow, ad
serving, targeting, and tracking that generates increased revenue
and profits for publishers and advertisers while reducing
technology costs. With new features such as campaign prioritization
and yield management, Open AdStream Central helps publishers
maximize the value of every ad served. "Open AdStream is the
perfect ad management solution for large online publishers with a
broad, dynamic readership such as BusinessWeek Online," said Robert
Tas, Senior Vice President, Technology and Media at 24/7 Real
Media. "The latest version of Open AdStream was designed to improve
productivity and profitability for online publishers, and we will
continue working closely with BusinessWeek Online to help maximize
its online revenue opportunities moving forward." About
BusinessWeek Online BusinessWeek Online's award-winning Web site
www.businessweek.com provides users with daily perspective, unique
insights, breaking news, and in-depth analysis of the latest trends
in the business world. With continuous coverage of today's business
issues, BusinessWeek Online is a leading full-service Web site for
senior-level executives. At BusinessWeek Online, users find eight
channels replete with trusted information and resources to help
manage their personal and professional lives. From small business
to global business, personal investing to corporate strategies,
BusinessWeek Online provides insight and perspective on all topics
relevant to today's business professionals. In addition to
unparalleled journalism, the site also offers interactive tools,
reports, data, forums and newsletters. About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology,
targets and delivers audiences for publishers and marketers. Our
customers generate increased revenue and profits through media and
search services, coupled with one seamless platform of serving,
targeting, tracking and analytics technologies. The company is
headquartered in New York, with offices in other major U.S. cities,
Canada, Europe and Asia. For more information, please visit
www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining
Tomorrow. 24/7 Real Media is a member of the NAI and adheres to the
NAI privacy principles that have been applauded by the FTC. These
principles are designed to help ensure Internet user privacy. For
more information about online data collection associated with ad
serving, including online preference marketing and an opportunity
to opt-out of 24/7 Real Media cookies, go to:
www.networkadvertising.org. Caution concerning forward-looking
statements: This news release includes certain "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. These statements are based on management's
current expectations and are naturally subject to uncertainty and
changes in circumstances. Actual results may vary materially from
the expectations contained herein due to changes in economic,
business, competitive and/or regulatory factors. More detailed
information about those factors is set forth in our filings with
the Securities and Exchange Commission. In addition, the following
factors, among others, could cause actual results to differ
materially from those described herein: the potential for
impairment of relationships with employees or major customers, loss
of faith in Internet advertising, international risks, regulatory
risks, and other economic, business, competitive and/or regulatory
factors affecting the businesses of 24/7 Real Media. All
information in this release is as of April 25, 2005. The Company is
not under any obligation to (and expressly disclaims any such
obligation to) update or alter its forward-looking statements
whether as a result of new information, future events or otherwise.
24/7 Real Media (NASDAQ:TFSM)
Historical Stock Chart
From Jun 2024 to Jul 2024
24/7 Real Media (NASDAQ:TFSM)
Historical Stock Chart
From Jul 2023 to Jul 2024