24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that it captured more honors than any other online advertising company at the ClickZ Network's 2005 ClickZ.com Marketing Excellence Awards. The company won a total of three awards, taking home top honors in the "Best Advertising Network," "Best Ad-Server" and "Best Behavioral Technology/Product" categories. The ClickZ Network is the largest resource of interactive marketing news, research and reference information on every aspect of interactive marketing. The 2005 ClickZ.com Marketing Excellence Awards recognize the technologies, companies, and campaigns that made a positive difference in the online marketing industry in 2004, moving the industry forward by providing brilliant examples of what can be accomplished. Winners and finalists were nominated and selected by ClickZ.com readers and editors in online voting. "It's extremely gratifying to see our technology, products and people recognized by ClickZ.com editors and global interactive marketing industry professionals for standard-setting excellence," said David J. Moore, chairman and chief executive officer of 24/7 Real Media. "These awards are a testament to the hard work, dedication and relentless effort by 24/7 Real Media to make our online advertising and search solutions, and the technology behind them, the most advanced in the industry." Winning in the category of "Best Advertising Network" is 24/7 Real Media's 24/7 Web Alliance(TM) network. The 24/7 Web Alliance is a global network of more than 850 Web sites, which enables marketers to more efficiently and cost-effectively reach a more relevant audience of potential customers. The company's Open AdStream(R) technology delivers more than five billion impressions each month on behalf of the 24/7 Web Alliance. Receiving the award for "Best Behavioral Targeting Technology/Product," 24/7 Real Media's Insight ACT(TM) is the powerful technology engine behind 24/7 OnTarget(TM) - a state-of-the-art behavioral targeting solution that enables marketers to reach large-scale target audiences more efficiently. 24/7 OnTarget increases campaign performance and eliminates waste for advertisers, while increasing the value of inventory for publishers. Taking top honors in the "Best Ad-Server" category, 24/7 Real Media's Open AdStream(R) offers a comprehensive platform for ad management, including ad sales workflow, ad serving, targeting, and tracking that generates increased revenue and profits for publishers and advertisers while reducing technology costs. Open AdStream is the only solution on the market that seamlessly combines ad management, behavioral targeting and analytics to increase operational efficiency while providing a comprehensive view of visitor behavior. With its new campaign prioritization and yield management features, Open AdStream Central helps publishers maximize the value of every ad served. Open AdStream currently serves more than 200 billion ad impressions per month. About 24/7 Real Media, Inc. 24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining Tomorrow. 24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org. Caution concerning forward-looking statements: This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, regulatory risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of June 28, 2005. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
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