24/7 Real Media Takes Home Top Honors at 2005 ClickZ.Com Marketing Excellence Awards; Named Best Advertising Network, Best Ad-Se
June 28 2005 - 7:00AM
Business Wire
24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive
marketing and technology, today announced that it captured more
honors than any other online advertising company at the ClickZ
Network's 2005 ClickZ.com Marketing Excellence Awards. The company
won a total of three awards, taking home top honors in the "Best
Advertising Network," "Best Ad-Server" and "Best Behavioral
Technology/Product" categories. The ClickZ Network is the largest
resource of interactive marketing news, research and reference
information on every aspect of interactive marketing. The 2005
ClickZ.com Marketing Excellence Awards recognize the technologies,
companies, and campaigns that made a positive difference in the
online marketing industry in 2004, moving the industry forward by
providing brilliant examples of what can be accomplished. Winners
and finalists were nominated and selected by ClickZ.com readers and
editors in online voting. "It's extremely gratifying to see our
technology, products and people recognized by ClickZ.com editors
and global interactive marketing industry professionals for
standard-setting excellence," said David J. Moore, chairman and
chief executive officer of 24/7 Real Media. "These awards are a
testament to the hard work, dedication and relentless effort by
24/7 Real Media to make our online advertising and search
solutions, and the technology behind them, the most advanced in the
industry." Winning in the category of "Best Advertising Network" is
24/7 Real Media's 24/7 Web Alliance(TM) network. The 24/7 Web
Alliance is a global network of more than 850 Web sites, which
enables marketers to more efficiently and cost-effectively reach a
more relevant audience of potential customers. The company's Open
AdStream(R) technology delivers more than five billion impressions
each month on behalf of the 24/7 Web Alliance. Receiving the award
for "Best Behavioral Targeting Technology/Product," 24/7 Real
Media's Insight ACT(TM) is the powerful technology engine behind
24/7 OnTarget(TM) - a state-of-the-art behavioral targeting
solution that enables marketers to reach large-scale target
audiences more efficiently. 24/7 OnTarget increases campaign
performance and eliminates waste for advertisers, while increasing
the value of inventory for publishers. Taking top honors in the
"Best Ad-Server" category, 24/7 Real Media's Open AdStream(R)
offers a comprehensive platform for ad management, including ad
sales workflow, ad serving, targeting, and tracking that generates
increased revenue and profits for publishers and advertisers while
reducing technology costs. Open AdStream is the only solution on
the market that seamlessly combines ad management, behavioral
targeting and analytics to increase operational efficiency while
providing a comprehensive view of visitor behavior. With its new
campaign prioritization and yield management features, Open
AdStream Central helps publishers maximize the value of every ad
served. Open AdStream currently serves more than 200 billion ad
impressions per month. About 24/7 Real Media, Inc. 24/7 Real Media,
a pioneer in interactive marketing and technology, targets and
delivers audiences for publishers and marketers. Our customers
generate increased revenue and profits through media and search
services, coupled with one seamless platform of serving, targeting,
tracking and analytics technologies. The company is headquartered
in New York, with offices in other major U.S. cities, Canada,
Europe and Asia. For more information, please visit
www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining
Tomorrow. 24/7 Real Media is a member of the NAI and adheres to the
NAI privacy principles that have been applauded by the FTC. These
principles are designed to help ensure Internet user privacy. For
more information about online data collection associated with ad
serving, including online preference marketing and an opportunity
to opt-out of 24/7 Real Media cookies, go to:
www.networkadvertising.org. Caution concerning forward-looking
statements: This news release includes certain "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. These statements are based on management's
current expectations and are naturally subject to uncertainty and
changes in circumstances. Actual results may vary materially from
the expectations contained herein due to changes in economic,
business, competitive and/or regulatory factors. More detailed
information about those factors is set forth in our filings with
the Securities and Exchange Commission. In addition, the following
factors, among others, could cause actual results to differ
materially from those described herein: the potential for
impairment of relationships with employees or major customers, loss
of faith in Internet advertising, international risks, regulatory
risks, and other economic, business, competitive and/or regulatory
factors affecting the businesses of 24/7 Real Media. All
information in this release is as of June 28, 2005. The Company is
not under any obligation to (and expressly disclaims any such
obligation to) update or alter its forward-looking statements
whether as a result of new information, future events or otherwise.
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