24/7 Real Media and Dentsu Inc Expand Partnership to Deliver Search Engine Marketing Services Throughout Asia
November 01 2006 - 3:15PM
Business Wire
24/7 Real Media, Inc. (Nasdaq: TFSM), a leading global digital
marketing company, and Dentsu Inc. (4324.T), Japan's largest
advertising company, today announced an expansion of their
groundbreaking search engine marketing (�SEM�) partnership. Through
a new holding company, tentatively to be called �Dentsu 24/7 Search
Holdings�, Dentsu and 24/7 Real Media will establish new operations
within other strategically important advertising markets throughout
Asia and the Pacific Rim, including China, India, Korea, Thailand,
and Taiwan. These new operating units will be the preferred SEM
service providers for Dentsu and 24/7 Real Media affiliates within
each region. Under the terms of the agreement, Dentsu and 24/7 Real
Media will each provide initial capital of $5.0 million, which will
be used to fund operations in the identified expansion countries.
24/7 Real Media will license its industry-leading Decide DNA�
technology, again rated highest among SEM platforms by
JupiterResearch, to each operating subsidiary. Initial management
of the new venture will be fully-supported by K.K. 24-7 Search, the
existing Tokyo-based joint venture of Dentsu and 24/7 Real Media.
The Dentsu Group is the fifth largest advertising group in the
world, with more than 6,000 clients, both domestic and global, and
annual billings of over $16.0 billion. Through an extensive network
of affiliates and subsidiaries, Dentsu maintains an unparalleled
presence throughout Asia. Excluding Japan and China, regions in
which it consistently ranks as the largest agency by revenue,
Dentsu sales for Asia grew at a robust 17.2% annually for the
fiscal year ended March 31, 2006. �We are very pleased to expand
our strong relationship with 24/7 Real Media,� said Ryuichi Mori,
director of Dentsu. �Over the past fourteen months, 24/7 Real Media
has proven to be a trusted, reliable partner, and the Decide DNA�
technology has proven itself to be the right solution for the
Asia-Pacific region.� According to PricewaterhouseCoopers1, nearly
$1.0 billion will be spent in 2006 through online advertising in
the five countries initially identified for expansion by Dentsu and
24/7 Real Media. While Korea and China currently benefit from the
majority of this expenditure, less mature markets such as India are
expected to rapidly develop as broadband access continues to
proliferate. In the aggregate, China, India, Korea, Thailand and
Taiwan are forecast to realize compound annual growth of greater
than 20% over the next four years as online spend more than doubles
to $2.0 billion in 2010. �We are thrilled to have the opportunity
to further expand our already successful partnership with the most
significant advertising company in the region," said David J.
Moore, chairman and CEO of 24/7 Real Media. �In Dentsu, we have
found a partner that has clearly embraced the importance of
advertising through new, digital media channels, as well as the
strategic significance of several key Asian markets outside of
Japan.� �The establishment of this new joint venture is a testament
to the strength of the relationship between Dentsu and 24/7 Real
Media,� added Jae Woo Chung, president of 24/7 Real Media Asia. �We
look forward to working in tandem with the very experienced and
astute senior management team at Dentsu to leverage the growing
adoption of paid search throughout Asia.� Additional details,
including the expected financial impact upon consolidated financial
results for 2007, will be provided during 24/7 Real Media's fourth
quarter earnings call in early March 2007. About Dentsu Inc. Dentsu
Inc., founded in 1901, is the largest advertising company brand and
the fifth largest marketing and communications organization in the
world. Based in Tokyo, Dentsu offers national, multinational and
global clients the most comprehensive range of advertising and
marketing services through its unique �Total Communications
Services� approach. Dentsu has pioneered and set global standards
for integrated communications, which in latter years have been
adopted by a number of major international networks. The group has
more than 6,000 clients and 16,167 employees* in both Japan and in
its offices overseas. Consolidated billings (net sales) for fiscal
year 2005 were recorded at 1,963.2 billion yen. Dentsu is publicly
quoted on the Tokyo Stock Exchange. For more information, please
visit www.dentsu.com * As of March 31, 2006 About 24/7 Real Media,
Inc. 24/7 Real Media, Inc. is a leading global digital marketing
company, empowering advertisers and publishers to engage their
target audiences with greater precision, transparency and ROI.
Using its award winning ad serving, targeting, tracking and
analytics platform, powerful search marketing capabilities and
global network of specialized Web sites, the company has turned the
art of reaching audiences across virtually any digital medium into
a measurable science. The company is headquartered in New York,
with 20 offices in 12 countries throughout North America, Europe
and the Asia Pacific region. For more information, please visit
www.247realmedia.com. 24/7 Real Media: The Science of Digital
Marketing. 24/7 Real Media is a member of the NAI and adheres to
the NAI privacy principles that have been applauded by the FTC.
These principles are designed to help ensure Internet user privacy.
For more information about online data collection associated with
ad serving, including online preference marketing and an
opportunity to opt-out of 24/7 Real Media cookies, go to:
www.networkadvertising.org. 1 PriceWaterhouseCoopers ��Global
Entertainment and Media Outlook: 2006 � 2010� June 2006 24/7 Real
Media, Inc. (Nasdaq: TFSM), a leading global digital marketing
company, and Dentsu Inc. (4324.T), Japan's largest advertising
company, today announced an expansion of their groundbreaking
search engine marketing ("SEM") partnership. Through a new holding
company, tentatively to be called "Dentsu 24/7 Search Holdings",
Dentsu and 24/7 Real Media will establish new operations within
other strategically important advertising markets throughout Asia
and the Pacific Rim, including China, India, Korea, Thailand, and
Taiwan. These new operating units will be the preferred SEM service
providers for Dentsu and 24/7 Real Media affiliates within each
region. Under the terms of the agreement, Dentsu and 24/7 Real
Media will each provide initial capital of $5.0 million, which will
be used to fund operations in the identified expansion countries.
24/7 Real Media will license its industry-leading Decide DNA(TM)
technology, again rated highest among SEM platforms by
JupiterResearch, to each operating subsidiary. Initial management
of the new venture will be fully-supported by K.K. 24-7 Search, the
existing Tokyo-based joint venture of Dentsu and 24/7 Real Media.
The Dentsu Group is the fifth largest advertising group in the
world, with more than 6,000 clients, both domestic and global, and
annual billings of over $16.0 billion. Through an extensive network
of affiliates and subsidiaries, Dentsu maintains an unparalleled
presence throughout Asia. Excluding Japan and China, regions in
which it consistently ranks as the largest agency by revenue,
Dentsu sales for Asia grew at a robust 17.2% annually for the
fiscal year ended March 31, 2006. "We are very pleased to expand
our strong relationship with 24/7 Real Media," said Ryuichi Mori,
director of Dentsu. "Over the past fourteen months, 24/7 Real Media
has proven to be a trusted, reliable partner, and the Decide
DNA(TM) technology has proven itself to be the right solution for
the Asia-Pacific region." According to PricewaterhouseCoopers(1),
nearly $1.0 billion will be spent in 2006 through online
advertising in the five countries initially identified for
expansion by Dentsu and 24/7 Real Media. While Korea and China
currently benefit from the majority of this expenditure, less
mature markets such as India are expected to rapidly develop as
broadband access continues to proliferate. In the aggregate, China,
India, Korea, Thailand and Taiwan are forecast to realize compound
annual growth of greater than 20% over the next four years as
online spend more than doubles to $2.0 billion in 2010. "We are
thrilled to have the opportunity to further expand our already
successful partnership with the most significant advertising
company in the region," said David J. Moore, chairman and CEO of
24/7 Real Media. "In Dentsu, we have found a partner that has
clearly embraced the importance of advertising through new, digital
media channels, as well as the strategic significance of several
key Asian markets outside of Japan." "The establishment of this new
joint venture is a testament to the strength of the relationship
between Dentsu and 24/7 Real Media," added Jae Woo Chung, president
of 24/7 Real Media Asia. "We look forward to working in tandem with
the very experienced and astute senior management team at Dentsu to
leverage the growing adoption of paid search throughout Asia."
Additional details, including the expected financial impact upon
consolidated financial results for 2007, will be provided during
24/7 Real Media's fourth quarter earnings call in early March 2007.
About Dentsu Inc. Dentsu Inc., founded in 1901, is the largest
advertising company brand and the fifth largest marketing and
communications organization in the world. Based in Tokyo, Dentsu
offers national, multinational and global clients the most
comprehensive range of advertising and marketing services through
its unique "Total Communications Services" approach. Dentsu has
pioneered and set global standards for integrated communications,
which in latter years have been adopted by a number of major
international networks. The group has more than 6,000 clients and
16,167 employees* in both Japan and in its offices overseas.
Consolidated billings (net sales) for fiscal year 2005 were
recorded at 1,963.2 billion yen. Dentsu is publicly quoted on the
Tokyo Stock Exchange. For more information, please visit
www.dentsu.com * As of March 31, 2006 About 24/7 Real Media, Inc.
24/7 Real Media, Inc. is a leading global digital marketing
company, empowering advertisers and publishers to engage their
target audiences with greater precision, transparency and ROI.
Using its award winning ad serving, targeting, tracking and
analytics platform, powerful search marketing capabilities and
global network of specialized Web sites, the company has turned the
art of reaching audiences across virtually any digital medium into
a measurable science. The company is headquartered in New York,
with 20 offices in 12 countries throughout North America, Europe
and the Asia Pacific region. For more information, please visit
www.247realmedia.com. 24/7 Real Media: The Science of Digital
Marketing. 24/7 Real Media is a member of the NAI and adheres to
the NAI privacy principles that have been applauded by the FTC.
These principles are designed to help ensure Internet user privacy.
For more information about online data collection associated with
ad serving, including online preference marketing and an
opportunity to opt-out of 24/7 Real Media cookies, go to:
www.networkadvertising.org. (1) PriceWaterhouseCoopers -"Global
Entertainment and Media Outlook: 2006 - 2010" June 2006
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