PORTLAND, Ore., July 20, 2011 /PRNewswire/ -- Helping automotive
retailers better capitalize on the ever-growing accessories
marketplace, Chrome Systems, Inc., a subsidiary of DealerTrack
Holdings (Nasdaq: TRAK), and a leader in automotive data, today
introduced an enhanced version of its Accessories Web Service.
This dynamic new solution allows automotive retailers and
portals to capture leads and revenue by easily displaying,
promoting and up-selling accessories at strategic customer touch
points, including in social media and mobile applications, in-store
and online.
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With this new solution, accessories information can now be
included on detailed vehicle pages, alongside new and used
inventory, on social media sites such as Facebook and Twitter, in
mobile applications, in CRM and Lead Management tools, and in
printed or electronic accessories catalogs or brochures, as well as
part of the in-store selling process.
Chrome's Accessories solution can be seamlessly integrated into
online applications and in-store selling tools, while allowing
retailers to maintain complete control over the look and feel of
the information being presented to the customer. The solution also
supports all major OEM/brand accessories catalogs, Chrome
StyleID-based searches, daily data updates, dealer customized
pricing, and Chrome's "Cool Ideas" dynamic displays of accessorized
vehicles.
"Drivers are becoming more interested in personalizing their
vehicles. This enhanced offering will allow our customers to
meet the demand for comprehensive and easily accessible accessories
information at numerous points in the vehicle shopping and selling
process, including in social media and mobile applications," said
Amit Maheshwari, general manager,
DealerTrack Data Services. "By providing a more seamless
online and in-store shopping experience, we are helping retailers
tap into the $38 billion vehicle
accessories market."
About Chrome (www.chrome.com)
Chrome Systems, Inc., provides vehicle content, software,
technology and services to deliver complete enterprise solutions to
all segments of the automotive retail industry. Chrome
pioneered the technology behind electronic vehicle configuration
with the introduction of PC Carbook, and since 1986 has collected,
analyzed and enhanced "raw" automotive data from all manufacturers.
TRAK-G
SOURCE DealerTrack Holdings, Inc.