DealerTrack's ClickMotive Team Honored with Website Excellence
Awards at Digital Dealer Conference
LAS VEGAS, Oct. 24, 2012 /PRNewswire/ -- DealerTrack
(Nasdaq: TRAK) today announced that the newest member of the
DealerTrack family – ClickMotive – was honored with three Digital
Dealer Website Excellence Awards for its work with McGrath
Automotive Group of Illinois and
Carl Hogan Toyota of Mississippi.
(Logo:
http://photos.prnewswire.com/prnh/20101028/DEALERTRACKLOGO )
ClickMotive received awards in the following categories:
- Leads Per Inventory Search – For McGrath Automotive
Group
- Leads Per Page Views – For McGrath Automotive Group
- Lowest User Bounce Rate – For Carl Hogan Toyota
The Digital Dealer Website Excellence Awards recognizes
automotive dealers, managers, and their website providers for the
exceptional performance of their websites. Award winners were
selected from more than 3,000 automotive dealership website
submissions.
Earlier this month, ClickMotive was acquired by DealerTrack, and
is now part of DealerTrack Interactive. DealerTrack Interactive
delivers digital marketing and website solutions that help dealers
achieve higher lead conversion rates by attracting the maximum
amount of shoppers to their websites.
"The McGrath Automotive Group and Carl
Hogan Toyota websites showcase how websites, with the right
digital marketing tools, can drive significantly higher website
conversion rates for dealers," said Stuart
Lloyd, general manager, DealerTrack Interactive.
About DealerTrack (www.dealertrack.com)
DealerTrack's intuitive and high-value web-based software
solutions and services enhance efficiency and profitability for all
major segments of the automotive retail industry, including
dealers, lenders, OEMs, third-party retailers, agents, and
aftermarket providers. In addition to the industry's largest online
credit application network, connecting more than 18,000 dealers
with more than 1,200 lenders, DealerTrack delivers the industry's
most comprehensive solution set for automotive retailers, including
Dealer Management System (DMS), Inventory, Sales and F&I,
Interactive, and Registration and Titling solutions. For more
information visit www.dealertrack.com.
SOURCE DealerTrack