Dealertrack Expands Cutting Edge Digital Retailing Suite with Online Dealer-Controlled Vehicle Trade-In Appraisal Tool
June 17 2013 - 3:05PM
Business Wire
Further expanding their innovative suite of digital retailing
tools for automotive retail websites, Dealertrack Technologies,
Inc. (Nasdaq: TRAK), today introduced TradeDriver™, a powerful
online trade-in appraisal tool.
TradeDriver enables dealers, OEMs and third-party portals to
present customized vehicle trade-in appraisal offers directly to
consumers on their websites. This powerful tool leverages local
market data and features dealer-controlled appraisal values,
resulting in realistic appraisals for used vehicles through the
combination of Dealertrack analytics, dealer-configured settings
and Black Book® data.
“Research has shown that 54 percent of car shoppers want to
obtain a realistic trade-in offer online1, and many of those
consumers will begin their shopping process through a dealership or
third-party website,” said Raj Sundaram, executive vice president
and group president, Dealer Solutions, Dealertrack. “This desire
for accurate information creates an opportunity for dealers to
capture more higher-quality leads, win more appraisals and
ultimately close more deals, simply by giving customers the
engaging online shopping experience they’re looking for.”
TradeDriver is available as a web service for partner
integration and as a website plug-in for dealerships’ websites.
TradeDriver and the rest of Dealertrack’s Digital Retailing online
solutions, including SmartFind, PaymentDriver and FinanceDriver
functionality, can be integrated into third-party dealer websites
and are also included as a core component of Dealertrack’s
Interactive Suite for dealer websites. Visit
dealertrack.com/digitalretailing to learn how dealerships are
increasing their online lead to sale conversion rates through their
online marketing channels with Dealertrack Digital Retailing
Solutions.
About Dealertrack Technologies
(www.dealertrack.com)
Dealertrack Technologies’ intuitive and high-value web-based
software solutions and services enhance efficiency and
profitability for all major segments of the automotive retail
industry, including dealers, lenders, OEMs, third-party retailers,
agents and aftermarket providers. In addition to the industry’s
largest online credit application network, connecting more than
19,000 dealers with more than 1,300 lenders, Dealertrack
Technologies delivers the industry’s most comprehensive solution
set for automotive retailers, including Dealer Management System
(DMS), Inventory, Sales and F&I, Interactive and Registration
and Titling solutions. For more information visit
www.dealertrack.com.
Safe Harbor for Forward-Looking and Cautionary
Statements
Statements in this press release regarding the benefits of
TradeDriver and all other statements in this release other than the
recitation of historical facts are forward-looking statements (as
defined in the Private Securities Litigation Reform Act of 1995).
These statements involve a number of risks, uncertainties and other
factors that could cause actual results, performance or
achievements of Dealertrack Technologies to be materially different
from any future results, performance or achievements expressed or
implied by these forward-looking statements.
Factors that might cause such a difference include the use of
TradeDriver and other risks listed in our reports filed with the
Securities and Exchange Commission (SEC), including our Annual
Report on Form 10-K for the year ending December 31, 2012. These
filings can be found on Dealertrack Technologies’ website at
www.dealertrack.com and the SEC's website at www.sec.gov.
Forward-looking statements included herein speak only as of the
date hereof and Dealertrack Technologies disclaims any obligation
to revise or update such statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events or circumstances.
TRAK-G
Black Book is a registered trademark of Hearst Business Media
Corporation.
1Data from a 2012 study by Chrome Data Solutions.
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